The Role Of Performance Appraisal Identification

recruiting available to them to avoid some of the poor hiring decisions and they are: â€Å"current employees, referrals from current employees, former employees, formal military, customers, print and radio advertisements and internet advertising, career sites, and social media, employment agencies, and temporary workers† (p. 174). However, the hiring process does have costs attached to it, recruitment cost – acquiring applicant campus visits; selection cost – interviewing applicants; training cost – investing in applicant; and separation cost – layoffs, which also has to be taken into consideration during the hiring process because it has a major effect on the organization and the individual. After the individual has been onboard for a length of 90 days or more they go through a process call performance appraisal rating which is used to see how the individual has progressed over the probation period. This process is known as the model of perf ormance appraisal: identification – identifies the area of work that is being examined; measurement – managers decisions on how â€Å"good† or â€Å"bad† the individual is doing; management – responsible for making sure the individual is achieving to their highest potential, feedback. Some organization measure employee performance appraisal by assigning numbers factors on a scale of 1-5, for example; 1-outstanding, 2-excellent, 3-good, 4-average, 5-poor. Performance Appraisal can also be used as an incentive and motivation for theShow MoreRelatedEmployee Performance Appraisals1665 Words   |  7 PagesPerformance Appraisals: Due to the growing focus on the personnel’s development, there is an increasing concern regarding the use of effective assessment methods. Performance appraisals are being used by a large number of organizations for assessing their employee’s performance and its effects on the organization as a whole. Similarly, universities make use of the assessment methods to assess the learning of their students. Despite the Popularity of performance appraisals there is an ongoing debateRead MoreHuman Resource Operational Analysis734 Words   |  3 Pagesis accomplished (process evaluation). (ii) From the above a overall performance requirements for the ones jobs to carried out are decided (iii) how duties are to be carried out to fulfill standards and (iv) the know-how, capabilities, capabilities and different traits vital for powerful mission performance. The specified statistics for this level could come from various resources consisting of task analysis ,performance appraisa l ,task description, Interviews with job holders, shop floor supervisorsRead MorePerformance Appraisal1343 Words   |  6 PagesASSIGNMENT # 2 PERFORMANCE APPRAISAL Content Introduction........................................................................................................................3 Job description....................................................................................................................4 Performance appraisal method...........................................................................................5 Identification of appraiser....Read MoreCase Study 1 -1 Reality Checks: Ideal Versus Actual Performance Management System1278 Words   |  6 PagesCase Study 1 -1 REALITY CHECKS: IDEAL VERSUS ACTUAL PERFORMANCE MANAGEMENT SYSTEM Strategic congruence The individual goals are aligned with unit and organization goals? Yes, as in my organization (etisalat Misr) we are working as a team but individually solving individual cases to achieve our SLA which is aligned with organization goal, so we can’t achieve our organization’s Goals without congruence    ------------------------------------------------- Thoroughness Yes but not all timesRead MoreThe Sub-Systems of Human Resource Development884 Words   |  4 Pagessub-systems: Performance Appraisal: Performance appraisal is the process of determining how well a worker is performing his job. It provides a mechanism for identification of qualities and deficiencies observed in an employee in relation to his job performance. The object of appraisal is to determine the present state of efficiency of a worker in order to establish the actual need for training. The process of performance appraisal consists of: †¢ Setting standards for performance †¢ Read MorePhase Iii969 Words   |  4 PagesI. Employee Appraisal and Performance Evaluation: The performance appraisals at Initech are an essential process for the effective management and evaluation of the organization staff. They are conducted to help each Division develop their individual’s associates, improve their performance, and also for next fiscal years business planning purposes. Performance Appraisals will help to monitor standards, objectives, expectations, responsibilities, tasks, training needs and career successionRead MoreThe Performance Management System at Luminex Organization697 Words   |  3 PagesExecutive Summary The Performance Management (PM) system refers to the organization activity to ensure that employees work is aligned with the company strategic objectives, vision and the goals are met consistently and efficiently. Performance appraisals and awards systems are tools of PM that can improve the work performance of employees by helping them realize their full potentials in carrying out their organization mission; ensure that employees understand what is expected from them, andRead MoreA Study On Management Practices1635 Words   |  7 Pageswithin the organization. Recruiting and Selection Recruiting and selection form an important part of the organization, and therefore, the kind of employees one employs in the company determines its success. The process of recruiting involves the identification of the needs of the company and, therefore, employing an individual that is up to that task. It entails the sending of letters by the individuals who are interested in the post. The selection process usually starts when the company has receivedRead MoreThe Health Records Of Nurses And Other Health Workers Essay1140 Words   |  5 Pageslikely impact of a new educational proposed change and assessing its values and impact relative to and other factors such as future environmental, political, social, cultural, and technological developments and consequences. The role of educational assessment is the identification of future impacts resulting from on-going decisions and actions in order to obtain a better understanding of their cause-effect relationship to the future. Assessment is the tool for making non-experts controllers in societyRead MoreBalanced Scorecard Systems for Small and Medium Enterprises796 Words   |  3 Pagesand performance system. In SMEs the role of performance management becomes more essential because the workforce is now operating at an optimum level. In small and medium enterprises (SMEs) the employees are less in number than in l arger organizations. Without a proper structured performance measurement and appraisal system, direction, expectations and their roles cannot be effectively communicated to them. Workforce is critical to any business – but how does the firm evaluate their performance? Are

Somalia Free Essays

string(33) " you money to your bank account\." Somalia is located in the horn of Africa with boundaries to Ethiopia, Djibouti and Kenya. Somalia’s last full functional government collapsed in 1991. Since then Somalia has been ruled by transitional governments backed by the United Nations and international unions and now the Somali federal government. We will write a custom essay sample on Somalia or any similar topic only for you Order Now Somaliland north part of the Somalia declared itself as separate sovereignty in 1992, although there is no country still recognized its sovereignty, similarly, Puntland; the north eastern regions of Somalia, established the semi- autonomous administration called Puntland state of Somalia in 1998. After the collapse of central government of Somalia, financial institutions destroyed, the central bank of Somalia was malfunctioning with no enough authority to manage the monetary system of the country. The country’s cash management system became night mire, with no central management for the cash receipts of the country. The inflation reached at its peak with 30,000 so.sh exchanged to 1$ in 2008 and the management of cash to businesses and day to day transactions become too risky and costly.Somaliland launched new currency notes named Somaliland shillings in October 1994 to resolve financial disturbances from the rest of Somalia. In 2010 mobile money transfer has emerged in the horn of Africa country, Somalia; the telecommunications companies operated in Somalia started the mobile money transfer service, Golis Telecom Company, hormuud telecom and telesom company covering the three zones in Somalia namely Somaliland, puntland and south central somalia. golis telecom covered mobile money transfer services named SAHAL SERVICE in Puntland state, telesom company covered Somaliland and called it ZAAD SERVICE and hormuud telecom covered south central Somalia named its service as EVC PLUS.The emergency of mobile banking in Somalia started a new era in the field of bank system in Somalia. This new system has solved a lot of financial constrains faced the business and commerce in Somalia and started improving transactions and cash security in the country.Sahal service which is the mobile money transfer offered by golis telecommunication company has been launched in 2009 in all over puntland. This includes the major cities in puntland such as bosaso, garowe and galkacyo. The service which is owned and offered by golis Telecommunication Company, the largest telecom company in the region, with more than 15000 active subscribers (2015) has been easily accepted by the community which highly suffered the malfunction of monetary system in the country.Sahal service in puntland offer the community to the following services:Money transfer. Mobile paymentMobile banking and servicesMobile airtimeMobile remittanceMoney transfer service:Sahal service offered customers to transfer money from one to another, they can transfer from small fraction of amount ranging from 0.1$ to unlimited us dollars. Golis Company charged this service initially to small amount of which is as follows:Golis later decided to keep all the services free of charge. This service works as follows; the customer needs to deposit his cash amount to his mobile phone by visiting golis sales center. Later the customer can send the money back to other customers with sahal service where ever he is in Somalia.This service has largely been used by businesses and individuals for the transitions between the cities and regions and has been widely accepted by the community since it is cheaper than the normal remittances working in the region such as dahalshiil, amal or iftin. This is the graphical representation of how sahal service works:Figure 11 process of money transer service Figure 12 process of money transfer service Mobile payment (paybills): This is another service offered by the golis telecom company’s SAHAL SERVICE. Mobile payment is also called merchant number and is intended to replace cash transactions between businesses and people. Golis customer has to get merchant number from golis sales offices and it is used for that business only, it cannot be used personal. You can get merchant number only if you have a running business with a name and location. After you get merchant number, the customer will do payment through this merchant number. The merchant number does not charge the customers as well as the owners, it is free of charge. The merchant number is bounded by cities and regions and cannot cross across different cities. If you wish to send money from one city to another for purchases, merchant number will not help you and will not work for that purpose instead you have to use sahal money transfer service. Merchant number offered by golis telecom has helped businesses to run their business with or without cash transactions. It increased the security of their transactions by keeping transactions with their merchant numbers history. The merchant person will go to golis offices to get the transactions he made this year or this month or simply a specific customer. This has increased the reliability and confidence of the merchants and they are heavily relied on this service. This service has changed the dynamics of the business transactions in puntland and it fills the gap of securing business transactions and payments in which otherwise the government should have to deal with. On the other side, there is a widespread believe that sahal service dominated the cash transactions in the country and if this service goes as it is now for many years there is a possibility that it will degrade the cash system of the country hence it should be regulated and concretely managed by the concerned government agencies.Use of Paybills service from golis telecom is shown graphically below:Figure 13 process of performing mobile payment Mobile banking system:Sahal service has an additional service called kaaftoon, this service connects your salaam bank account into your mobile with the help of sahal service. The customer who needs to use this service should first have sahal service enabled in his mobile phone, then your salaam bank account can be tailored to your sahal service simply by asking salaam bank offices to do so. After it is being opened, you will be able to deposit and retrieve you money to your bank account. You read "Somalia" in category "Papers" Similarly, you can send and retrieve money from the other salaam bank account anywhere in the country.Kaaftoon services become the biggest nightmare for other competitor banks. It helped salaam bank which is co-owned by golis telecom to enter market tremendously and get a huge market share with the minimum amount of time. The community highly welcomed This service as it is a new service enabled with the latest technology and removed the constraint of lining up the bank offices to deposit or withdraw cash your account.The kaaftoon service works as follows; the customer should deposit cash money to his sahal service by visiting golis sales offices and depositing money to them then they will credit your sahal service account as per the requirement. Then inside your phone you can deposit the amount required to your salaam bank account and send money to other salaam bank accounts if required. Similarly you can withdraw money deposited in your salaam account into your sahal service and use it. You really don’t require visiting salaam bank office or ATM machine to withdraw cash.The amount of money to withdraw or deposit using kaaftoon service is as follows; you can withdraw or deposit minimum of 10$, it will not accept below 10$. But you can withdraw and deposit as much as you need. This gives the customers a huge flexibility of managing their transactions and business into their premises. Figure 14 process of performing mobile payment through sahalMobile airtime: Mobile airtime is also another feature which allows customers to get golis airtime from their sahal service, this service give customers the ability to get airtime to their mobile phones by using their sahal service, similarly they are allowed to give airtime to their friends and any golis subscriber. Before sahal service come into existence, scratch cards, golis centers and agents used to give customers the airtime they need. Small amount of service fee are charged to the customers by the agents. But when sahal service begins to work all airtime work has shifted to the sahal service. Still there are agents of airtime which help customers those do not have registered sahal service to get their required airtime but they use their agency within sahal service. Al though this shift of airtime service paradigm lost jobs and services but the subscribers get the flexibility to manage their airtime. Figure 15 process of performing mobile airtime through sahal serviceMobile remittance (taaj service):The mobile remittance service or taaj service has been included sahal service package in the year 2013. Taaj is a subsidiary company of a sister companies named HTG (hormuud, telesom and golis) and formarly known as BARAKAAT REDSEA COMPANY. The company have been subsidized according to the locations and clan boundaries in Somalia. This gave birth to group of sister companies of HTG group. Taaj remittance belongs to HTG and it is supported by all the mobile banking systems of these companies viz SAHAL, ZAAD and EVCPLUS services.Taaj Remittance Company has been introduced in the Somali market in the year 2012, and has gained a large market share immediately, compelling the competitor companies with large market share to enter into the telecommunications company. The gaint Somali remittance companies’, dahalshiil group and amal bank both entered the telecom company by forming SOMTEL and AMTEL companies respectively.The main aim of creating SOMTEL and AMTEL by dahabshiil and amal companies is the risk they faced from such technology as taaj company with the help of mobile banking systems such sahal service.Somtel has been largely launched Somalia at large and has come with their mobile banking system named E-DAHAB.AMTEL Company has been launched in the year 2017 and it is still in its initial start up phases. Since the collapse of Somali government in 1991, Somali community has largely become immigrant in almost all over the world. Somali communities in different parts of the world use to send money in their families back home. The banking system of the country collapsed and the transfer of money from abroad to the country become difficult and that time Somali remittance companies has emerged and take their role in transferring money between communities abroad and Somalis in Somalia. Coming back to sahal service package, taaj service is one of the services supported by sahal service, it supports both local and international money transfer and it works as follows: The person should deposit the amount of money to send into his sahal service. By using his sahal service, person should follow procedure accordingly and provide all the required information as seen graphically below:Figure 16 process of performing mobile remittance through sahal service Figure 17 process of performing mobile remittance through sahal serviceChallenges confronted sahal service in puntland:Introducing sahal service into the market met challenges which include technology related issues, reliability and money exchange business. We will address these three challenges below and how sahal service survived from these two challenges.Deficiency of sahal service technology:The customer got caught by lack of knowledge from this new technology in which they feel a huge risk of their money. They didn’t have prior knowledge of such technology nor it is something they use to see. This makes the service rigid and decreases its reliability and flexibility. Golis telecom company which is the owner of sahal service started the service as follows; the company run the service only to its employees initially, to check whether the service runs as planned and rectify errors if any. This initially run of the service lasts for three months in which they send employee salaries, bonuses etc to this service, then the company opened the service to its customers by putting a lot of efforts to encourage customers the reliability, confidentiality and security of the service. They put a huge amount of marketing money to introduce and convince the customers to the new service. Golis telecom established a huge lcd tv’s to many of its centers explaining how to use the service from technology point of view. Similarly they put advertisement agencies such as TV’s, radios and newspapers explaining the same. This helped customers to understand the service and use it. Leter, sahal service customers started to increase each month. Reliability of the service:Inutility, customers got suspicious about the reliability of the service, they didn’t convince to put their money in mobile phone and let it go. They believed the possibility that the company may collapse, or they misuse their money. Similarly since there is no strong financial system in the country they feel keeping their money with them is best policy. Golis telecom survived this problem as follows; first of all the service was not only run in golis telecom or in puntland but all across Somalia. ZAAD and EVC PLUS have been introduced in hargaisa and Mogadishu respectively. The introduction of the similar service across the country convinced the customers that the service has its demands now and may be it is the time to keep your money in mobile phones. The other asset which helped the company to convince the customers is the customer loyalty to the company. The company has made a clean image from fraud and financial mismanagement during its existence and the customers feel it that way and it increased its reliability. Similarly golis telecom run a lot of sales offices to handle sahal service customer care and customer issues in which it poured a huge money to immediately retrieve customer money in cash in case needed. This step greatly influenced the mindset of the customers and increased their confidentiality since their money is available 24/7 in cash or in the mobile phone. Money exchange businesses:Merchants from money exchanges business who do currency exchange from dollars to Somali shillings and vice versa saw sahal service as their biggest threat. These groups of business people immediately felt that if this service runs successfully all those exchange businesses will not live peacefully side by side instead sahal service is the end money exchange business. This is true in a way that no one will need to go exchange business to do exchanges from dollar to Somali shillings and vice versa since sahal service will do this and many more services. These group have tried to ruin the service and publicly misinform the community by spreading negative propaganda about the service and mostly aligning the service with financial fraud.Golis telecom company stuck to its plan of fighting and convincing the community the services offered by sahal service and its benefits. Their main defence strategy was security and convinced the community golis is the right place to secure their money instead of holding and incurring security costs similarly since there is no fully working financial banks both public and private there was a huge need of financial services which is better than the current unstructured financial systems and services. This is the place where sahal service got the attention of community as whole. How to cite Somalia, Papers

High School Students the Exit Exam free essay sample

Should high school seniors be required to pass a statewide exam in order to graduate? A high school graduation examination is a test that students must pass to receive a diploma and graduate from high school. These are usually criterion-reference test which were implemented as part of a comprehensive standard-based education reform program which sets in place new standards intended to increase that learning of all students. High school students should be required to pass a basic capability in reading, writing, and arithmetic. An exit exam is a uniform way to measure basic skills, without human scoring, which can sometimes be bias. Twenty-six states require high school students to pass an exit exam. No child left behind act of 2001 is considered to be one of the main causes and catalyst for the rise in exit-exams. Exit exams can be a critical for lever or incentive for encouraging students to reach higher standards. We will write a custom essay sample on High School Students the Exit Exam or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Across the nation about 42% of community college freshman enroll at least one remedial course, thus a vast majority of students are lacking the basic skills, thus America’s high schools are not preparing many of their students for the demand of both college and the modern workforce. There a number of benefits that stem from statewide exit exams the results of the exams are valuable in that they demonstrate not only which students need additional preparation but which students need additional preparation but also they demonstrate what areas of the curriculum needs improvement. The resources available and accessible today are astonishing to help prepare students. Teacher, students, and parents should all be held accountable for high school students learning the basic skills needed to pass a statewide exit exam. The exams are based on eight and tenth grade basic academic content. Many parents, educators, and critics of the exit exams argue they favor white students and suburban school districts with higher budgets than city school districts, these arguments are unfounded.

Southwest Airlines and Information Technology Essay Example

Southwest Airlines and Information Technology Paper Introduction The use of information technology has been developing for decades, but in recent years it has become mainstream in the airline industry for building company revenue. Southwest Airlines has been one of those airlines that have successfully use technology to improve operations and customer loyalty. Such use of data analytics technology to implement strategies that analyze what consumers prefer when boarding, in-flight and arrival has helped to improve customer satisfaction and in return has made possible for the airline to be profitable in this turbulent industry continually. Thus, developments have revolutionized their entire system and have profound implications for strategic and tactical management, but most importantly the have dramatically changed industry structure and altered competitiveness of the airline. We will write a custom essay sample on Southwest Airlines and Information Technology specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Southwest Airlines and Information Technology specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Southwest Airlines and Information Technology specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Advantages of Using IT Information Technology (IT) has become widely employed in recent years to analyze data in organizations to improve revenues and customer satisfaction to retain loyalty. One such company is Southwest Airlines where they have implemented IT to become one of the most profitable businesses in such a competitive industry. The emergence of the Internet in the 90s and development of Intranets and Extranets forced airlines to refocus their strategy on technology innovations to enhance their competitiveness, hence created data analytics.Southwest adopted the Internet and created a website where customers could use for booking flights. They understood the implication that IT would have on the company regarding increase revenue. The understanding requirement for success is understanding and satisfying customer needs and expectations. One area where IT has improved operations of Southwest is self-booking through the internet.Customers can book flights at their convenience and make any changes hours before departure.Another is the expedited services when checking in at the airport which is a b Southwest Airlines and Information Technology Essay Example Southwest Airlines and Information Technology Paper Introduction The use of information technology has been developing for decades, but in recent years it has become mainstream in the airline industry for building company revenue. Southwest Airlines has been one of those airlines that have successfully use technology to improve operations and customer loyalty. Such use of data analytics technology to implement strategies that analyze what consumers prefer when boarding, in-flight and arrival has helped to improve customer satisfaction and in return has made possible for the airline to be profitable in this turbulent industry continually. Thus, developments have revolutionized their entire system and have profound implications for strategic and tactical management, but most importantly the have dramatically changed industry structure and altered competitiveness of the airline. We will write a custom essay sample on Southwest Airlines and Information Technology specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Southwest Airlines and Information Technology specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Southwest Airlines and Information Technology specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Advantages of Using IT Information Technology (IT) has become widely employed in recent years to analyze data in organizations to improve revenues and customer satisfaction to retain loyalty. One such company is Southwest Airlines where they have implemented IT to become one of the most profitable businesses in such a competitive industry. The emergence of the Internet in the 90s and development of Intranets and Extranets forced airlines to refocus their strategy on technology innovations to enhance their competitiveness, hence created data analytics.Southwest adopted the Internet and created a website where customers could use for booking flights. They understood the implication that IT would have on the company regarding increase revenue. The understanding requirement for success is understanding and satisfying customer needs and expectations. One area where IT has improved operations of Southwest is self-booking through the internet.Customers can book flights at their convenience and make any changes hours before departure.Another is the expedited services when checking in at the airport which is a b

The Downfall of Communism in Eastern and Central Europe essays

The Downfall of Communism in Eastern and Central Europe essays The Downfall of Communism in Eastern and Central Europe The shocking fall of communism in Eastern and Central Europe in the late eighties was remarkable for both its rapidity and its scope. The specifics of communism's demise varied among nations, but similarities in both the causes and the effects of these revolutions were quite similar. As well, all of the nations involved shared the common goals of implementing democratic systems of government and moving to market economies. In each of these nations, the communist regimes in power were forced to transfer that power to radically different institutions than they were accustomed to. Democracy had been spreading throughout the world for the preceding two decades, but with a very important difference. While previous political transitions had seen similar circumstances, the actual events in question had generally occurred individually. In Europe, on the other hand, the shift from communism was taking place in a different context altogether. The peoples involved were not looking to affect a narrow set of policy reforms; indeed, what was at stake was a hyper-radical shift from the long-held communist ideology to a western blueprint for governmental and economic policy development. The problem inherent in this type of monumental change is that, according to Ulrich K. Preuss, "In almost all the East and Central European countries, the collapse of authoritarian communist rule has released national, ethnic, religious and cultural conflicts which can not be solved by purely economic policies" (47). While tremendous changes are evident in both the governmental and economic arenas in Europe, these changes cannot be assumed to always be "mutually reinforcing" (Preuss 47). Generally it has been theorized that the most successful manner of addressing these many difficulties is the drafting of a constitution. But what is clear...

Idioms and Expressions for the Verb Talk

Idioms and Expressions for the Verb Talk Talk is a common verb in English which can also be used as a noun. Talk is also used in a wide variety of idiomatic expressions. Listed below you will find an idiom or expression with talk with a definition and two example sentences to help to understand through context. Big Talk Definition: (noun) exaggerated claims Hes full of big talk, but he rarely does what he claims. Is that just big talk, or do you think its actually true? Give Someone a Talking to Definition: (verbal phrase) speak strongly to someone, berate someone She gave her daughter a talking to after she got home after midnight. Come in this room! You need a talking to! Heart-to-heart Talk Definition: (noun) serious discussion Jane and I had a great heart-to-heart talk last weekend. Now I understand her. Have you had a heart-to-heart talk with your wife yet? Jive Talk Definition: (noun) something stated that is obviously not true Come on Tim! Thats just jive talk. Stop the jive talk and tell me something interesting. Money Talks Definition: (idiomatic phrase) the most important thing is money Dont forget that money talks, so everything else doesnt matter. In the end money talks so your business needs to be profitable as soon as possible. Pep Talk Definition: (noun) a short discussion intended to motivate someone The coach gave the players a pep talk during halftime. My wife gave me a pep talk to help me with my job interview. Straight Talk Definition: (noun) a discussion that is completely honest, often discussing difficult issues Tom gave me straight talk at the meeting which I appreciated greatly. Id like to hear some straight talk on the investment opportunities. Talk a Blue Streak Definition: (verbal phrase) speak quickly and at length Maria talked a blue streak at the party. It was hard to say anything. Be careful when speaking with Tom, he talks a blue streak. Talk Big Definition: (verb) make large claims and boasts Take everything he says with a grain of salt. He talks big. Youre talking big today. Could you please be a bit more realistic? Talking Head Definition: (noun) expert on television The talking heads feel the economy is going to improve. They hired a talking head to represent them on TV talk shows. Talk Like Nut Definition: (verbal phrase) say things that make little sense Dont talk like a nut! Thats crazy. Shes talking like a nut. Dont believe a word she says. Talk On the Big White Phone Definition: (verbal phrase) to vomit into the toilet Doug drank too much so hes talking on the big white phone. Shes in the bathroom talking on the big white phone. Talk Through Ones Hat Definition: (verbal phrase) speak carelessly and tell lies Hes talking through his hat. Dont believe a word he says. Unfortunately, Jane often talks through her hat, so you cant believe anything. Talk to Hear Ones Own Voice Definition: (verb phrase) speak in order to hear oneself, find joy in speaking too much Henry talks to hear his own voice. It gets boring after a while. He lost a few of his friends because he talks to hear his own voice. Talk Turkey Definition: (verbal phrase) talk serious business, talk frankly Its time to talk turkey about the business. Peter, we need to talk turkey. Talk Until You Are Blue In the Face Definition: (verbal phrase) speak at length without influencing others Theres no need to try to convince her. Youll just talk until you are blue in the face. I talked until I was blue in the face, but it didnt help.

Vision for the Future of Nursing Speech or Presentation

Vision for the Future of Nursing - Speech or Presentation Example Evidence-based nursing draws upon the results and findings of ongoing research in nursing so that knowledge incorporates into practice, and the quality of health care improves. The application of nursing theory has immense influence upon the professional nursing practice. Nursing theories assist nurses in the prediction and analysis of, and rational decision making in every day experiences. Nursing theories facilitate the intervention process by providing the nurses with a rationale for obtaining reliable information regarding the patients’ health. Nursing theories establish the standards for the measurement of quality of healthcare provided by the nurses. Finally, the nursing theories function to enhance the autonomy of nurses by defining their individualistic roles and responsibilities. Nurses need to have an adequate knowledge of the nursing theories to enhance their productivity and rational decision making ability. Two features that lay the foundations of almost any kind of model of healthcare delivery are mobility and portability. Today, these features are evident in the growth of ambulatory healthcare centers, freestanding clinics as well as all sorts of nonhospital settings. Trends are changing for the better and more Americans are aging at their homes rather than in old houses these days. There is increased tendency for children to avoid institutions for their parents in the future. This imparts the need for the nurses to deliver the care at the patients’ homes. â€Å"There’s a shift away from institutional care toward individual responsibility, and a move from hospitals and nursing homes to retail, kiosks, and home† (Hines cited in Saver, 2006). This is inconsistent with the general training of the nurses in which they gain education so as to deliver care in a hospital-based environment. In addition to that patients today want increased level of personal control over their healthcare, which generates a need for the nurses t o develop innovative methods of delivery of healthcare and expect more self-diagnostic tests by the patients. These changes have increased the number of challenges for the seasoned nurses. To play their role effectively as before, it is imperative that the hospital-based nurses place more emphasis on assisting the patients with transiting to where they will mostly heal; their homes. Nursing schools are currently suffering from budget constraints because of which, millions of qualified applicants turn away. There has also been a shortage of nursing faculty in the recent years. Research suggests that almost 50% of the faculty members serving in the nursing schools would have reached the age of retirement within the next 10 years; â€Å"the anticipated attrition represents a crisis in the making, with potentially far-reaching consequences for the replenishment of the nurse workforce, which is itself on the verge of losing some 500,000 nurses to retirement† (Aiken, 2011). The dec line of the graduation rate of nurses as well as the nursing faculty is a matter of great concern, especially when there are numerous good employment opportunities for nurses in the present age. The fundamental reason this is happening is that nursing students and faculty members are required to return to school after the completion of basic education and a couple of additional academic degrees and not many nurses find this route simple enough to

Participative budgeting Essay Example | Topics and Well Written Essays - 500 words

Participative budgeting - Essay Example In the case where Costa Rica, Chile and Mauritius were selected to investigate the performance of pro-poor outcomes, evidence showed that the project was indispensable not only to strengthen democracy in the countries but also to ensure that the most pressing needs of the population were reflected in the government spending (Liao and Zhang, 2012). Methods like public meeting, focus groups, simulation, committee and surveys have been used so that the citizens can participate in the budget adoption (Jason et al, 2009). However, public meetings are not very good at giving citizens direct influence but they can be used as forums for preliminary information sharing (OToole and Marshall, 1988). Citizen participation in budgeting, brings out potential goals like informing decision-making, educating participants on the budget, gaining support for budget proposals, influencing decision making and enhancing trust and creating a sense of community. In Brazil, the state and civil society have always been much more intertwined that the liberal conceptualization. Capitalism was implemented in Brazil by the Portuguese patrimonial state with loyal court as the center for the power (Novy and Leubolt, 2005). In Porto Alegre as all over Brazil, neighborhood movements emerged in the 1970s. Residents mainly of irregular, poorer districts rebelled against the government lack of interest in acting for their benefits. Participatory budgeting involves direct and indirect democracy since there is sharing of power with the people and thus it will satisfy the basic needs like in Brazil where improvement in education was seen (Mirko, 2014). Participatory budgeting was an attempt to elaborate an alternative model of governance. The strategy showed legitimacy in strengthening civil society in the local forms of socialism. Social innovation and an open

Creative writing Essay Example for Free

Creative writing Essay Now this is a story all about me, when my life got twist turn upside down, if you like to take a minute just reading right here, Ill write you how I became a prince of a town called New Jersey could you find a word that rhymes with New Jersey? In East London Im born and raised on a playground is where Ive spent the most of my days chilling out, relaxing all cool and all kicking some football outside of school when a couple of guys, they were up to no good started making trouble in my neighbourhood I got in one little fight and my mum got scared and said youre moving with your aunt and uncle in New Jersey here, have this Hershey that kind of rhymes. If you didnt know Hershey is a chocolate bar that is sold in America. Although I would like to think that I was the fresh prince, my story didnt exactly start out like that. Instead of my parents sending me to my relatives because of academic problems, I went because I have been nagging them for a really long time. Im not saying that my academic level was reaching its fullest potential before I went, but the main reason I went was to have a taste of things to come. For as long as I can remember I have always wanted to live in one of those semi-detached American houses with the large front garden, golden retriever, two kids and a large garage. When most people watch American films they are focused on the storyline, but when I watch them not only am I watching the story, but also at the back of my mind I am constantly absorbing the American background. Finally in the summer of 2000 July 3rd, I got the chance to have a taste of my dream. Even though it was just a small taste, it was enough to last me however long it will take to finally move there. When my parents did decide that it was o. k. to send me there, it was there idea of making me have a taste of the real world. There idea of a taste of the real world was my idea of a taste of a dream. At the time I had just finished my GCSEs, and my grades were not that great. My parents had planned that America would change my course; I guess it did in the end but my biggest change was with my personality. When I did return I felt more confident, independent, funny and larger (thanks to those large American portions of food). Everything leading up to the day I left flew by and before I knew it I was in the airport sitting at the waiting room with my dad. I remember my dad being really calm and cool about everything, he never really got sad in front of me especially with good-bys. He told me stories about when he went to New York for the first time: Now this is a story all about your dad, back in the day I also was bad, Your old man also had the American dream, thinking that it would be so cool and supreme, I stayed there for a while to learn the truth, that America was best lived in the movies, what a poof! I never knew my dad could rap, looks as though he has a problem with finishing it as well. To sum up my dads rap; he also had the American dream being brought up on James Dean movies. Throughout his teenage years he had dreamt up an image of what America would be like, unfortunately when he stayed there, it did not match his dream. That is how my dad tells the story, but I think theres something he is not telling me. I also believe that my parents dont want me to live far away from them because they regret moving far away from their parents when they were younger. On the plane, I sat next to an empty seat, which wasnt bad as I wasnt really good with the airplane conversations. I travelled on Virgin Atlantic and the in-flight entertainment was great, they had a video screen in front of each seat with which I could play games, watch films and programmes. Anyway back onto America, I remember as we approached the New York coast I heard a passenger in the seat in front of me, look theres the statue of liberty I looked to my right out of the window and saw her. She was a bit smaller then I had imagined (in Ghostbusters 2 she was huge! ), and she was green. I never actually realised that she was green before; I always thought she was grey. I wasnt disappointed though; looking at the New York skyline for the first time was great. However I still felt as though I was in England, maybe it would change when we land. After I collected my luggage, I went through the inspection terminal where policemen checked your passports. I found this strange but the strangest was to come, when I reached the gate where my aunt would be waiting for me. Oh yeah if I didnt mention it before, I would be staying with my auntie there, like my parents were really going to let me stay there by myself. Anyway along with the story, the last time I saw my aunt was when she visited England when I was 2 so I was the first out into the arrival room and there was a crowd so large I felt like I was in one of those wheres Wally books. I looked at the crowd and then a man taped my shoulder and pointed out my aunt to me. They were waving out to me trying to get my attention with a big sign with my name on it. I said thanks to the first American I made contact with and walked over to them. We did the usually Portuguese custom and did the kiss on the cheeks thing. I originally thought that communication between us would be easy, but boy did I wish I brought my translator. They could barely understand me, and the fact that my ears were still popped from the plane journey didnt help either. I felt like a deaf, posh Wally (as in Wheres Wally). The next day when I woke up, I had that weird feeling when I wake up in a different room and dont know where I am (it was like that film Memento). Then I got up and looked at the picture of the statue of liberty on the desk and remembered when I was on the plane. I woke up to Independence Day and before I knew it I was on my way to a barbecue. It was a beautiful sunny day and boy was it hot! I wore light cloths but it was way hotter then I thought it would be. When I arrived there I met The Martins, they suited the typical average American household family everything apart from the golden retriever. Not that my aunt and uncle didnt suit the typical American household image, but they lived in an apartment which was more like an episode of Friends. At the barbecue I piged out big time, I dont think I have ever eaten so much in such a small time. I even got to drink my first bottle of Budweiser, I never really liked beer but after that I had chosen my favourite drink. I had also bonded really well with Bruno Martin and his friend Chris. Bruno showed me his loft that he lived in under his house; he had his own shower, living room. After the barbecue we went for a drive in the city, on my second day I was already in New York. We drove around for a while, but there was too much traffic so we had to stop and park near the Brooklyn Bridge (it was in the end of Godzilla). From there we watched the fireworks, there were lots of people that were watching with us. After that we finally drove into the city and walked around in Time Square (too many films too mention). I have never seen so many people from different countries in one place. That night I slept well knowing that when I wake up tomorrow I will definitely know where I am. A couple of weeks later I went out with Bruno and Chris again for a whole day out. First up was a visit to his high school, where we would play baseball on the field. I was looking forward to seeing what his school looked like, after all those years of seeing a typical American high school in TV programmes. It was huge and the sports facilities were expensive. They had a huge football field (as in American football), and three outdoor tennis courts! It made the sports facilities back at my school look basic. We played baseball on the field, which is when I began to really feel American. Bruno and Chris were impressed with my skills, especially as I had hit more home runs then both of them. After that we went to the beach, which is when I began to feel as though I was David Hassolhof in an episode of Bay watch. The weeks generally flew by, however there were some bad weeks when things were just going all wrong. When my aunt leaves for work each morning she would leave something that I could pop in the microwave. I however was not to sure on the rules of using a microwave and used a non-microwave plastic container to re-heat some chicken from the night before. I was just watching TV eagerly anticipating my meal, when I smelt smoke. I rushed into the kitchen; smoke was everywhere, opened the microwave and saw that the container had melted with the chicken inside it! I threw it into the bin opened all the windows and turned the A/C to full power. I went for the air conditioner, hoping that I could diminish the smell of burnt plastic. When my aunt returned from work she could smell the burnt plastic straight away but thought that maybe the dogs litter tray needed to be cleaned out. I actually thought that I might get away with it until my mum realised the burn stain in the microwave, DUM DUM DUMM (that was meant to be when in movies when something bad happens). She caught and shouted at me for having both the windows open and the A/C on. If you think that was bad, that is nothing compared to when I was taking Pepper (our dog) for a walk and a huge dog attacked him. That was really scary, the owner of the big scary dog, couldnt even release his own dog. The dogs jaws were looked tightly on Peppers neck all I could was watch. Luckily Pepper survived and was treated for minor bite wounds. Towards the end of my visit my vacation began to look up greatly. I visited New York more often and went on the Statue of Liberty and on the World Trade Centres. I remember when I went to the twin towers the tour guide on the lift told us that the lift was travelling at 30 mph (or something like that) and I could feel my feet feel light as we got closer to the top. The top three floors were accessible to tourists including the roof. To get to the roof you would take a escalator, all you could see when you were going up was bright blue sky and I felt as though when the escalator reached the top I would go over the edge. When I finally plucked up the courage to get on the roof the view was beautiful. You could see for miles, all the wonders of New York were in view from one place. When I returned showing my photos from the roof, my friends thought that I was on a helicopter. On my visit to the big green woman, I actually realised clearly how large she was up-close. I thought about how long she has been there for, everything she would have seen. Throughout seeing all the sites a common image would occur to me of re-visiting these sites when I move to America. For me New York was a place to visit not to live in. I have always wanted to live in the house from Home Alone, which is set in Chicago. I have always like the Christmassy look. Returning back to England was weird as when I went to America. Once again no-body could understand me (by now I have an American accent), I had to get use to the money as well. The weird thing about America is that when you get use to it you dont even realise that you are living in America. Although you are use to it, you still notice differences here and there. My American dream is still there, its just a matter of until I make it into reality.

Sir Gawain and Green Knight Essays: The Power of Three :: Sir Gawain Green Knight Essays

The Power of Three in Sir Gawain and the Green Knight A recurrent theme in almost all Old English writings involves the number three. Beowulf fought the dragon in three rounds. In Morte Darthur, King Arthur sent Sir Bedivere to throw Excalibur into the lake three times. In Sir Gawain and the Green Knight the number three has a triple importance. In this story there were three different events that each happened in three stages: The three hunts of the Lord, the three seductions by the Lady, and the three swings of the ax that the Green Knight took; all three relate to each other. The hunting and the seductions are both closely related to each other, but there is a little twist involved with the characters of these situations. The role of the game that the Lord is hunting is also the role of the Lady, but in the seduction scenes, it is the hunter being hunted by the prey. In the first hunt, the Lords prey is a deer. The deer was skittish and not much of a challenge; the first time the Lady seduced Sir Gawain she was a little skittish and not much of a challenge. Also, the Lord, "Let the bucks go by, with their broad antlers, for it was counted a crime, in the close season, if a man of that demesne should molest the male deer" (lines 1154-6). Just as it was a crime to hunt bucks at that time, it was also a crime for the Lady to "molest the male deer." But, she was only following the will of her Lord, something that Sir Gawain did not know at the time. The Lady’s seduction intimidated Sir Gawain, and this is where we can relate the first swing of the Gree n Knight’s ax. The Green Knight stopped his swing the first time because Sir Gawain flinched as the ax was coming. This fear of his death can be related to his fear of the seduction of the Lady. For both situations he had his life to fear (adultery is punishable by death), and at both situations he showed his fear. In the end, Sir Gawain exchanged the one kiss he received from the Lady for the deer that the Lord killed, as in their agreement of whatever was won would be exchanged at the end of the day.

Majority Rule and Minority Rights

In a free government system, it can be said that the corner stone is the concept of majority rule and minority rights. The majority is the group of people that is composed of more than half of the entire population that participated in a certain event or in an election. On the other hand, the minority is considered as the subordinate group and is not politically dominant in a given society that is ruled by the concept of majority rules.The president together with all the other officials that are to take the responsibility of governing the country is determined through the votes of the people and whoever has the largest vote takes the position. The election procedures and requirements regarding the election of the president and other officials are under Article 2, Section 2 of the United States Constitution. However, the power that is given to the elected president is also limited and restricted under the same Article.As stated earlier, the representative with the most number of votes will act for the majority whom in the first place was chosen by the majority to be in the position. However, although the elected official represents the majority, the minority still retains the rights given by the government and expects the majority to acknowledge their rights as well. The minority will not remain the minority forever and in every issue and situation. The minority are free to the idea that in order to have a government competent enough, the will of the majority must be fulfilled.It is not only the concept of majority rule that is important not only on the American government but in all democratic government as well but also the concept of minority rights. The rights of the minority must also be acknowledge and protected. To ensure that the minority retains their rights, the constitution has limited the power of the elected officials and embedded in the constitution are certain laws that will guard the rights and interest of the minority.An example would be the I A mendment of the Bill of Rights that secures the rights of individuals within the state regarding matters of religion, press and speech. The IV Amendment also ensures all persons within the state are free from the fear of abuses from law enforcements regarding unreasonable search and as well as seizure of property. In This case not just the right of the minority is protected but the majority as well. Since the majority constitutes the larger population, their interest is respected which also involves decision making.It is also based on the idea that the majority knows what is best for the community as a whole. It is important to guard the rights not just of the majority but of the minority as well. The Constitution ensures that the right of all individuals in the State is respected and protected. Majority rule had been limited in order to ensure that the majority will not oppress the minority therefore protecting the rights of the minority while the majority rules.This is important b ecause the minorities are also people of the State that also contributes to the economic aspect of the State that is important in maintaining and strengthening its power. If the minorities are oppressed there will be divisions within the State, something that is even harder to addressed, even harder than problems that the State encounters with other nations. Conflicts within the state may also result in the fall of the State as a whole, not just economically but in all aspects as well especially in maintaining its power and status.The tension between the concept of majority rule and minority right is always present in every democratic constitution. Thus, it is important for public officials to be able to make decisions on when should the rule and interest of the majority be reduced in order to protect the rights of the minority and when should the right of the minority be restricted in order to avoid the submersion of the majority rule. These questions must be addressed properly to prevent irreparable damage that can be brought on either the majority or the minority.It is important that while the majority has the power, the will and interest of the minority are also considered and valued in order to maintain the peace and good relations of the people within the State as well as the political and social power of the State. As stated earlier, the principle of majority rule over minority right can be clearly observed in politics especially in elections. This principle will again be seen in the 2008 presidential election wherein more than 10 candidates are involved.Whoever gets the vote of the majority will govern the country in the place of the majority. Although the winner will be governing the country, the constitution limits the power given to the elected president in order to protect the rights and interest of the majority whom in the first place do not chose the elected. Another event in which the concept of majority rule and minority right can be seen is in the case of the Jena 6 in Jena, Louisiana. It can be said that racism is a part of the system wherein the white are considered to dominate.In the case of the Jena 6, although white can be said to represent the majority, the rights of the minority are still respected through many the rallies that were performed. This also shows the importance why the right of the minority must be respected and protected, to avoid factions among the members of the community as well as revolt against those who are in the position that were representation of the majority and even to the majority itself. Indeed, the principle of majority rule with respect to minority right is the foundation of every democratic country such as the United States itself.It is also a key for development and unification.ReferencesDavison, B. (02, December 2006). Majority rule with respect to minority rights.Retrieved January 19, 2008 from http://www. associatedcontent. com/article/93543/majority_rule_with_respect_to_minority . html Patrick, J. (2007).Majority rule and minority rights. Retrieved January 19, 2008 from http://www. student-voices. org/Dictionary. aspx? myTerm=Majority+Rule+and+Minority+Rights Legal Information Institute. (No Date).United States Constitution. Retrieved January 19, 2008 from http://www. law. cornell. edu/constitution/index. html.

China and India, Western Influence on Youth Essay

Over the last decade China and India have adopted trends from western-styles. These are two heavily populated countries and their youth are gravitate more to western styles. There are many goods and services that can be offered to their marketers. This paper will describe the products that interest these youth markets. Compare and contrast the micro- and macro-environmental forces that influence the marketing strategies for these goods and services. Analyze the marketing strategies of these two countries and compare them with the U.S. consumption marketers. And finally, what opportunity for U.S. companies I might foresee. There have been many advances in technology that can be great examples of western products that interests youth marketers in India as well as China. Advancements like the cell, IPad, and we can’t forget the many gaming devices such as Playstation and Xbox. Other goods includes, western clothing, â€Å"Apparel company Murjani Group is leading the charge, bringing Western labels such as Tommy Hilfiger and Calvin Klein to Indian shoppers.† (Jana, 2007) Along with clothing accessories and perfumes, they’ve also adopted westerner’s love of fast foods as well as the purchase of goods and services via the internet including online learning. â€Å"In Eastern education, teachers have absolute authority and the students are not encouraged to question or challenge a teacher’s knowledge (Biggs & Watkins, 1996). On the other hand, in Western education, to challenge a teacher or tutor is seen as part of the self-development process as dialogue and interaction are encouraged in the learning process (Robinson, 1999).† (Xiaojing, et al., 2010) The micro- and macro-environmental forces that influence the marketing strategies for these goods and services include, higher incomes, the Indian and Chinese economy have been recording a yearly economic growth respectively. This also says, incomes in these two countries have been on the rise as well. More and more young people have enough disposable incomes that will enable them to purchase western products as well as remain trendy. The availability of competition in the market place have also enabled the presence of cheaper western products in both  countries, also, more and more western companies such as those from the US are setting up production facilities in the two countries (India and China) because of economic uncertainties in the US as well as the economic boom in India and China.Western products are also readily available in these two countries because of low transportation costs of products from western countries, reduced transaction costs as well as the availability of multiple producers; this has also lowered the prices of western goods and services in the two countries. Western products such as clothes and electronic products can be easily bought from the U.S. by consumers in India and China via the internet as well as delivered within a few days by use of worldwide delivery services such as UPS and FedEx. There are also changes in lifestyles of young consumers in India and China; there are also changes in consumer trends and changes in consumer tastes and preference on the products that they buy and consume Christoff & Eckersley, 2013) The media has also played an important role in enabling Indian as well as Chinese consumers to choose western products over their home countries products. The media in these two countries have constantly shown images of western products as well as provided information regarding them; this has enabled consumers in the two Asian countries to demand the western products as well as to be aware of the various trends and changes in the market place for western products. The marketing strategies of these two countries and their comparison with Western-based consumption marketers include, advertising in these two countries can be made via social media, and pricing can be cheaper because of low incomes in these two countries as compared to the incomes in the US. The products can also be available in stores such as supermarkets because internet connectivity in these two countries is low as compared to internet connectivity in the US where marketers can sell their products via the internet. Producers can also set up production facilities in any of the two countries because of cheap labor offered by both the Chinese as well as the Indian workforce; this will help in reducing their production costs as well as the final prices of their products. (Christoff & Eckersley, 2013) And lastly, the various opportunities that the U.S. companies might foresee are increased demand for their products and services in the two countries due to increased incomes as well as high economic growth. Companies will thus profit as a result of selling western products  in the two countries. Due to the increasing rate of internet usage, in the near future, companies can sell their products via the internet; they can also constantly conduct marketing surveys in order to identify consumer taste and preference of consumers in the two countries. In conclusion, I have described the products that interest these youth markets. Compared and contrasted the micro- and macro-environmental forces that influence the marketing strategies for these goods and services. Analyzed the marketing strategies of these two countries and compared them with the U.S. consumption marketers. And lastly, showed what opportunities U.S. companies might foresee. References Jana, R. (2007). India: Bridging the Fashion Culture Gap. Businessweek Online, 21. Christoff, P. & Eckersley, R. (2013) Globalization and the Environment. Published by Rowman & Littlefield Publishing Group. Xiaojing, L., Shijuan, L., Seung-hee, L., & Magjuka, R. J. (2010). Cultural Differences in Online Learning: International Student Perceptions. Journal Of Educational Technology & Society, 13(3), 177-188.

Communication Studies Essays

Communication Studies Essays Communication Studies Essay Communication Studies Essay This web log is for pupils of the Community College of St Vincent A ; the Grenadines who are to be entered for CAPE Communication Studies scrutiny in May 2008. The web log contains information about the class course of study. disposal and assignments every bit good as the class content. Wednesday. March 05. 2008 The expositive presentation for CAPE Communication Studies Internal Assessmblies The presentation has two distinct parts * A FACTUAL presentation on an facet of your portfolio subject * A presentation about your research including an rating of two beginnings of information used to fix your factual presentation. It will hold all the following 6 elements present 1. An debut ( statement of subject ) In the debut you will give a brief account of topic/ subject and a prevue ( with a thesis statement ) of what you are traveling to cover. For illustration. My subject is Returning Migrants to St Vincent. Returning migrators or returnees are a group within the population of St Vincent who have spent a important clip off from the island and have so returned to for good settle once more. Returning migrators frequently are retired from their old business which they pursued in a more developed state such as the United States. Canada or Great Britain or they have been working in another Caribbean province. Harmonizing to statistics from the Customs Department given to me by Mrs B Chalres in an interview 4361 people claimed the grant for returning occupants in 2005. Returning migrators experience 5 stages of adjuststment when returning which can be termed as culture shock . Subject ; Returning Migrants to St Vincent. a group within the population of St Vincent a important clip off from the island returned to for good settle retired from their old business ( the United States. Canada or Great Britain ) OR working in another Caribbean province. Customss Department ( Mrs B Charles ) 4361 people claimed the grant for returning occupants in 2005 . Returning migrators experience 5 stages of adjustmentwhen returning which can be termed as culture shock . 2. A principle In the principle you need to explicate why you picked the subject and it can organize portion of the debut. In the principle you should advert any personal involvements. current academic links and future calling programs which influenced your determination to take the subject For illustration I chose the subject returning migrators to St Vincent and specifically to concentrate on civilization daze because I am a married woman of a returning migrator. I have a BSc honours in Sociology and the construct of civilization daze is portion of socio-cultural surveies carried out by Kavelo Oberg 1958. In the hereafter I will be subjecting my Masters thesis on this specific issue. 3. Discussion of issues The treatment of issues is the factual presentation about the subject and its narrowed focal point based on the thesis statement. It should hold a distinguishable organizational form and you should take for one of the expositive constructions such as cause and consequence. procedure analysis. analysis by division. categorization etc ( See Writing in English ) It should besides be referenced and include any research findings. You will besides necessitate to give a decision to your factual presentation as a kind of sub decision don’t delay until the terminal Here is an illustration of a possible lineation for my illustration presentation ( non all of it ) . It uses the organizational form of procedure analysis Remember you can non read from a book! Culture daze 5 stages Honeymoon. rejection/ arrested development. conformist. assimilation. rearward civilization daze Honeymoon Centre for Overseas Travel the tourer phase Questionnaire ( 300 returning migrators ) 78 % non experience tourist 82 % elated Rejection Oberg – defeat etc Questionnaire 50 % wanted to return after 3 months. Reasons. hapless service. backward attitude. nil to make. tiring Interview Dr Sheridan Mental wellness presentations tend to be in 1st 4 months of return. 4. Challenges of research You need to discourse what difficulties you faced in fixing your factual presentation. If you did non hold any troubles so merely explicate why. For illustration ( in note signifier ) Questionnaires – clip devouring. placing sample. Other beginnings – no cardinal informations on returnees. newspaper articles utile Academic research non on St Vincent 5. Evaluation of two beginnings For this facet of the presentation you need to discourse your research. The two beginnings need non needfully be given as a mention in the presentation but they should be relevant. You should seek to choose two different types of informations beginning e. g. a newpaper article and an interview. You may desire to really briefly summarize all your beginnings before measuring two for dependability and cogency. Please see other parts of the web log for information on reliablity and cogency. For illustration ( in note signifier ) Secondary beginnings: academic text books and diaries. local and international newspapers and magazines. web sites: international public administrations e. g. Peace Corps general sites e. g. Wikipedia Primary beginnings interviews of experts in St Vincent questionnaire of returning migrators. Questionnaire of returning migrators Reliable: primary informations beginning. research method suited to roll uping informations for societal research Valid: Problem with sample size as entire population of RMs unknown Problem with generalization as differences between UK. US and other RMs more research needed. Overall dependable and moderately valid The Experience of Return Migration: A Caribbean Perspective. Joan Phillips and Reliable Denis Conway. Ashgate Press. London 2005 Author expert Phd Social Anthrop. Specialised Caribbean author – Canada Publisher: reputable. specialst academic chief involvement Social research Valid Recently published Problem no mention to St Vincent Overall general but really dependable and valid beginning 6. Decision The decision should be somewhat different to the internal drumhead decision in your treatment of issues. At this phase you can show a personal position or set forward a possible solution. For illustration ( in note signifier ) Returning migrators YES civilization daze 3 ways Honeymoon Rejection Conformist NO assimilation Solutions Programme – promote overseas. maintain in touch. Information – authorities FINALLLY See my other station about the reseach utilizing the cyberspace for thought. Make certain that you are cognizant of the demands for acceptable notes during the test and be familiar with the Markss scheme – it is non merely content that is marked but besides presentation accomplishments.

Art Of Irony in The Story of An Hour

Art Of Irony in 'The Story of An Hour' In The Story of An Hour, Kate Chopin uses a variety of literary devices ranging from third person narration, juxtaposition and irony to vividly illustrate the dramatic process of grievance, and alternately liberation, that Mrs. Mallard experiences under the impression that her husband has died. In the beginning of the short story, Chopin attempts to extend inklings to the reader of what is later to come in the story through the assertion that â€Å"Mrs. Mallard was afflicted with a heart trouble,† and that the other characters, her sister Josephine specifically, would â€Å"break to her as gently as possible the news of her husband’s death.† It might be perceived that Chopin’s intentions were to foreshadow Mrs. Mallard having a heart failure in response to the traumatic news if it were not delivered delicately. Chopin depicts Mrs. Mallard as a fragile being whom would be shattered both physically and emotionally when given the news of her husband’s death. Chopin then toys along with this predictable reaction describing Mrs. Mallard as to have â€Å"wept at once, with sudden, wild abandonment,† similar to how a â€Å"child who has cried itself to sleep continues to sob in its dreams.† The use of such kinetic word composition and the comparison of Mrs. Mallard to that of a sobbing child portrays her as an emotionally obliterated, feeble woman – entirely devastated, the exact reaction Chopin had foreshadowed early on. Chopin then implements juxtaposition and irony when describing Mrs. Mallard’s feelings subsequent of her devastation. Up until this point in the story, all of Mrs. Mallard’s actions are seemingly natural. The reader would think it reasonable for a woman to be emotionally rattled at the news of her husband’s death, however Chopin twists this seemingly predictable narrative on its head by now revealing a sense of liberation in Mrs. Mallard. To initiate this shift in mood, Chopin describes Mrs. Mallard gazing at the sky not in â€Å"a glance of reflection,† however a glance which â€Å"indicated a suspension of intelligent thought,† and this described â€Å"suspension of intelligent thought† puts a pause on Mrs. Mallard’s remorseful thoughts and serves as a gateway into her newfound freedom. Chopin further describes the positive ascension of Mrs. Mallard’s thoughts through the phrases â€Å"her bosom rose and fell tumultuously,† while whispering, â€Å"free, free, free,† â€Å"over and over under her breath.† Through this description, Chopin seems to reinvent Mrs. Mallard in an almost evil way as she is finding peace within her husband’s death. A reader might associate Mrs. Mallard’s â€Å"tumultuous† chest movements and repetition of a single word with the clich?, evil, methodical laugh of a villainous character that rises in richness at the expense of another (the laugh then commensurate to Mrs. Mallard’s happiness at the expense of her husband’s life). Chopin has recreated Mrs. Mallard in a way that makes her seemingly selfish in that she has achieved contentment through the death of her husband when the orthodox reaction should be a sense of remorse. Chopin therefore creates irony in two ways: one through the juxtaposition of how Mrs. Mallard should feel and how she actually feels and the other being how Mrs. Mallard achieves emotional uplift through an inherently wrong (according to societal expectation) response to the situation. Referring back to the potential foreshadowing in the beginning of story, Chopin seems to create a full circle effect at the end of the story. The very last line of Chopin’s short story proclaims that â€Å"she (Mrs. Mallard) had died of heart disease – of the joy that kills.† This ending serves as a full circle ending as it ties Chopin’s beginning statement, â€Å"Mrs. Mallard was afflicted with a heart trouble,† to the end of the story: Mrs. Mallard’s death via heart failure. The irony then amounts from the cause of Mrs. Mallard’s heart failure. Chopin has illustrated the story so that the reader knows Mrs. Mallard’s heart failure is from the negative shock of knowing her husband is alive while the characters in the story believe Mrs. Mallard’s heart failure is from positive shock, hence â€Å"the joy that kills.† This irony and juxtaposition of what actually happened and what is perceived to have happened (by the characters in the story) is made entirely possible through Chopin’s choice of third person narration. Through third person narration, Chopin exposes both sides of the situation: Mrs. Mallard’s internal thoughts, her feelings of liberation and freedom, and the external thoughts of the other characters, the feelings that Mrs. Mallard is desolate. By divulging the juxtaposing views to the reader, Chopin creates an ironic dichotomy. Through this ironic dichotomy, the reader gleans the unadulterated truth of Mrs. Mallard’s reaction to her husband’s death thus establishing a personal relationship between the reader and the character of Mrs. Mallard, all of which Chopin uses as a strategy to effectively illustrate Mrs. Mallard’s emotional development throughout the story.

Alkaline phosphatase enzyme Essay Example | Topics and Well Written Essays - 1250 words

Alkaline phosphatase enzyme - Essay Example The enzyme acts by splitting off phosphorous creating an alkaline pH. Even though the physiological function of the alkaline phosphatase enzyme is not clear it still plays a vital role in the phosphate metabolism. A gene known as ALPL gives instructions for making the alkaline phosphatase enzyme. The role played by alkaline phosphatase enzyme is very important. It helps in the growth and development of bones and teeth. It is active in many other tissues in the body such as liver and kidneys. The enzyme plays an important role in the growth and development of bones and teeth. It is also active in many other tissues, particularly in the liver and kidneys. This enzyme operates as a phosphatase; it means that helps in removing clusters of oxygen and phosphorus atoms from other molecules. This enzyme is also important for recycling phosphate in the living cells. It is common in tissues that transport nutrients including intestine and kidney. In addition to the above mentioned function, alkaline phosphatase is one of the essential elements for the process of mineralization. In this process, minerals such as calcium and phosphorus are deposited in the developing teeth and bones. The process of mineralization is important for the formation of teeth which can endure chewing and grinding and for formation of bones that are strong and rigid. According to a research undertaken by Prof. Herbert Fleisch and Prof. Gideon Rodan in an article published under the name of â€Å"In searching a bone quality marker. What about Bone Mineral Density?† the biological role of alkaline phosphatase enzyme in mammals includes the following: The first three are articulated in a tissue-specific manner. The last one is ubiquitous but is abundant in liver, bone and kidney. The gene sequence of isoenzymes of alkaline phosphatase shows that the nascent polypeptide has a short signal sequence of 17 and 21 residues of amino-acid and at its c terminal site a hydrophobic

Weekly journal Assignment Example | Topics and Well Written Essays - 500 words

Weekly journal - Assignment Example In an interview with Edna, she stated that she reasonably expected both the baby and herself to be healthy throughout the journey of pregnancy and childbirth. She stated that by the time she was pregnant and subsequently gave birth, she was confident that the process was going to be safe. However, Mary indicated that she faced the whole pregnancy period and subsequent childbirth with fear since she was aware of a mother or a baby who was reported dead during childbirth. The whole process was uncomfortably since she was never sure of her fate (Shields, 2010). Nevertheless, she managed to go through the process safely with only minor medical issues that were later managed in the hospital. Currently, there is a great expectation that the changes in technology in regard to childbirth minimizes that the woman feared when giving birth 30 years ago. Edna stated during the interview that she was able to plan her pregnancy since this was the second child. Therefore, she was able to accord the pregnancy increased attention unlike Mary to a third child who stated that she never planned for the pregnancies and dealt with them as they came with intense fear. Consequently, Mary explained that her childbirth took place at home where the management of pain was mainly dependent on the midlife or the family’s skills of assisting her through the process. She reiterated that she experienced so much pain that she cried more than the new born baby. Later she was moved from home to the hospital due to some minor complications she developed. On the other hand, Edna said that she gave birth in the hospital with minimal pain since there was pain reducing childbirth anesthesia that was used on her and she has never developed any complication. Edna indicates that when she gave birth, she had known the gender of the baby and the doctors during clinics were continuously

Impact of New Media on Modern elections - Literature Review Essay

Impact of New Media on Modern elections - Literature Review - Essay Example Online democracy is not limited to polls and elections online. ICT does invite new opportunities. There are three categories broadly in which Internet voting may be classified – poll websites, kiosks and remote voting system. External influence is very common in case of remote voting compared to the well-monitored election booths. The problem of access cannot be ignored and the ‘digital divide’ exists across race, ethnicity and gender. The authors have also stated through thorough research that casting votes over the Internet might hamper the secrecy of a voter. The case presented here is that of TruE-Vote which uses smart card techniques and cryptography to design and formulate user accommodative system of voting through the Internet. Care has been taken such that the system is secret and secured. Field experiments were conducted through focus groups at five different locations. Tools used apart from the e-voting system designed include questionnaires. Results sh ow that the participants and pollsters did not expect that turnout rate would be influenced by this method of voting. Therefore the argument usually given in favor of e-voting (regarding increased turnouts) is proven wrong and the real cause could be cost curtail and time saving. The researchers concluded that traditional voting should not be substituted as his might leave out a large section of the population and internet voting might be used alongside the traditional ballot system. Also, despite expectations that e voting might enhance the democratic element there has been no definite plan about how this might be done in reality. (Besselaar and Oostveen 2004) With the advent of Facebook, Orkut and YouTube, a wide range of polling activities are already taking place on these sites. These websites obviously have great potential to assist the political elections as well but regulations will be essential. Already huge number of polls is taking place through Facebook. (Facebook: Polls, 2010) It is

Impact Of Advertisers On Commercial Media

Impact Of Advertisers On Commercial Media Living in todays society, everywhere is filled with advertisements, commercial, public service, newspapers, radio, televisions, network, on the street and shopping mall, nowhere we can escape from them. Almost every day we have to come into contact with these ads, it has become an indispensible part of our life. The prosperous of advertising is based on a consensus: advertisements convince consumers to buy the goods. Advertisers believe it and so do the retailers. In the middle of nineteenth century, there is some skepticism towards adverting. Royal Commissions on the Press are adamant that advertising has no effect on commercial and equally dismissive about the effect of it on the press. Just as the first commission concluded that attempts by advertisers to influence editorial policy appear to be infrequent and unsuccessful (Curran, 1981). Such assess denials the significance of advertisers on commercial media, which seems to suggest that further enquire is pointless. Nevertheless, there are grounds for wondering whether the verdict is correct. Great shifts in the pattern of media advertising have taken place during the last decades, which have altered the feature if the commercial media. In nowadays media industry, the editorial policy of the press and network is shaped and molded by a combination of subtle financial pressure from advertisers. Thus in this article, it is worth to discuss the alternative ways in which advertisers affect the commercial media instead of over attempts to influence its content. Especially, as a concealed subsidy system, more attention should be paid to the ways advertising has shaped the mass media and the ways the media have adapted to the marketing that advertisers needs so as to compete for the subsidies. In addition, as with concerns about the impact of advertisers requirements and demands on editorial and creative decision in the media and cultural industries, basing on the current situations, this article will investigates the influence advertisers in some primary sectors of commercial media, and the changes of their power on those sectors, in order to figure out whether the contemporary advertisers is acquiring more control over the organization and output of commercial media or less. The character of advertisers in the commercial media Since the first modern full service advertising agencies emerged in the late nineteenth century, it has been a major thread of debate about the owner power advertisers put on the media. Mainly, advertisers affect the media by two means: both directly and indirectly ways. Advertisers power exert over the information programming they sponsor. As one of the main sources of produced commodity of popular images, languages and narratives, the context of advertisement is directed by advertisers, as well as the entire media industry. They also influence the text of news as it is reported, the actual form and content of information as it is presented to consumers. Recently, it might be controversial of the phenomenon that where or not it is related to their industry of advertisers having begun demanding advance warning of content. For instance, the nations fourth largest advertiser Chrysler Corporation informed the magazines in which it advertised that It is required that Chrysler Corporation be alerted in advance of any and all editorial content that encompasses sexual, political, social issues or any editorial that might be construed as provocative or offensive. Each and every issue that carries Chrysler advertising requires a written summary outlining major theme appearing in upcoming issues (Baker, 1997). Since advertisers want to reach the public so that they can sell their products well, they naturally support the media which are popular with the public. This conditions and commercial tension directly shaped the contemporary advertising industry. As the major source of finance for the two leading commercial media sectors- the press and commercial broadcasting, advertisers are thus act as neutral and passive intermediaries who allocate their media budgets basing on the preference of media consumers. They determine the structure of media industries simply by choosing where to spend their money and support media outlets that reach the right demographic groups, audiences that consume the most. Advertisers rarely think of the media exclusively as a distribution system for advertisement. Generally, they also make judgments about the effectiveness of different media as agencies of persuasion but not the desire to reach all members of the public. Actually, consider the nature and significan ce of the influence posed by advertisers; we can see that the mass media fashions an essentially means of advertising patronage according to the needs of market and the class inequalities of power, influences and consumption within the society. The advertisers want to expand their power of several aspects: fist is to access to mass or niche markets. What they want to control is how potential consumers view their product and things external to the advertisement that may influence the way people viewing it (McAllister, 1996), which means, for instance, advertising tries to control not only the symbols in the ads, but also the meanings of those symbols represent. Meanwhile, advertisers also focus on the positive demographics, they weight towards groups with disposable income like youngsters and those who are in professional and managerial occupations. They want to control over the audiences viewing behavior in order to make sure audience actually notices the advertisement. In reality, to varying degrees, the consumers that media companies are responding to are advertisers, not the people who read, watch or listen to the media (Croteau Hoynes, 2005), the demographics group with high rating is more attractive to advertisers. Hig her- income audiences are more appealing than lower- income viewers because they are more likely to afford the advertisers products. And advertisers also have a strong preference for younger audiences and relatively have no interest in the audience over the age of 50. Besides, another factor advertisers want to control is the media environment. They are engaged in creating a positive selling environment to make sure that the media content around the advertisements complements the messages and tones of their ads. The levels advertisers influences the commercial media Advertising has been central to the formation of the contemporary media landscape. With the high development and growth of advertising, advertisers have more right to participate the decision of media. Mainly, their influence can operate at several levels. Instrumental Basically, advertisers will adopt the instrumental interventions to seek to affect particular media products, trends, or policies. This influence can be reflected both by individual and collective. Individually, advertisers always interested in the sector in which particular companies endeavor to, they follow the mainstream of the media market and change their strategies to look for maximum interests. One of the most effective tactics is sponsorship, through which advertisers can secure favorable publicity. Literally, a sponsor is often someone or some organization who donates to, and takes responsibility for, the public good (Savan, 1994). As definition here, sponsorship is the act of corporate giving to some for profit, and it can emphasize its philanthropic elements. Sponsorship as a promotional activity is not new. The first instance of the company sponsorship of an event occurred at least as far back as 1887, when the French magazine Velocipede sponsored an early automobile race (Lucas, 1992).The term sponsorship can be seen as another form of advertising, is used as contrast to spot advertising. Different from the spot advertising, which involves several advertisers shari ng the total advertising time, it involves only one promoter giving all the funding to and getting all the promotional time from a media program. Nowadays, instead of the traditional advertising, sponsorship as a more effective and valid way has filled into every sectors of media industry and even our life. Advertisers looking for the new opportunity to propagandize for their products, they are not confined to the fundamental form like sponsor an event or sport, but sponsor ranging from a TV program to famous stars daily attire and supplies. Just take those starts for example; the producers of cloth, handbags, shoes or everything can put in the starts they would like to sponsor. Because to those idolaters, they are crazy to follow their idols style and want to buy what their idols like. In this way, producers can advertise for the product with the minimum cost and expand the sales and visibility. The rising cost of traditional advertising slots in media (McCarthy, 1991) led to a sig nificant increase in sponsorship. From this point of view, sponsorship has become just like any other advertising buy, and becomes valuable when it fulfills a companys marketing needs, especially when it can be tied specifically to sales increase. Besides, advertisers need do some market research to censor negative coverage. As an ads maker, one should understand that in order to sell the products they have to know consumers desires and dreams better than they know themselves. Market research, in which psychologists, polling organization, trends analysts, focus group leaders, interviewers, and the whole panoply of mass communications work together and try to figure out what will make customers buy. Colletive Advertisers also interfere in the media industry collective, which means, as a group they try to a more positive selling and operating environment. Because the most revenue of commercial media is depend on advertising, ads makers usually use their economic power to censor and control the content or purchase content favorable to their interests (Baker, 1994). Advertisers make a larger contribution to the finances of the mass media than audiences. Commercial broadcasting derives nearly all of its revenue from advertising while newspapers and magazines both derive over half their revenue from advertisements. In this sense, advertisers sponsor or control the media by means of boycotting some programs or groups that dont meet their aims. For example, American advertisers had ever shunned the working class press, and also avoided radio station with largely African American of Latino audiences. On study posed by Federal communications commission (FCC) in 1999 suggested that advertising on s tations that target programming at racial and ethnic minorities. And the paying on minority- formatted radio stations less than general market stations with comparable audience size (Bettig Hall, 2012). So we can say that the proportionate contribution to the media enterprises revenue from an individual advertiser or organized group of advertisers, the greater the likely influence. Allocation advertisers change in different sectors In order to gain the maximum profit, advertisers need to shift their investment strategy according to audience taste. Since there emergence varies channels for advertisers to do publicity of their products, they have been trying to seek for the most effective way. From the traditional media press to the modern internet, advertisers change the investment allocation basing on media market demand. The realistic condition is that t advertising allocation between media sectors are not closely tied to the pattern of media consumption. Newspapers and magazines absorb much less time, on average, than commercial TV and broadcast. Media press Recent changes in advertising allocation between media sectors have tended to undermine traditional mass media, promote the growth of specialized media and favor the development of the regional press. The media press has been one of the most significant places for advertising because of its attractiveness to local advertisers and government restrictions on the development other commercial sectors like broadcasting. In todays media industry, this medium still draws a large share of advertising revenue, for instance, Newspapers increased their advertising revenue by 7.3% from 1993 to 1994 (Coen,1995). But the newspaper press nonetheless failed to regain fully the market share of media advertising expenditure that it had enjoyed before because in recent years, there is much faster growth in their direct competitors for local advertising money, like TV network which up 17.8% and direct mail growth 8.7% (Coen,1995). This reflect the mediums diminished attractiveness to advertisers, the popular press total share of advertising revenue has steadily declined and it was only partly displaced by the newborn media such as TV and internet. Some reason for this decline is that services that newspapers have traditionally had a lock on, like classified ads, can now be delivered by other means, such as commercial TV of computer network (Fisher, 1993). The rise of commercial media seriously depleted the value of the advertising that the press did obtain. In order to get out of the dangerous situation, the press has to charge very low cover prices and spend very much more heavily on editorial outlay as a result of the rising advertising income it obtained. The most important is that the press may try to overcome the adverse situation by becoming more advertising friendly. Even though the proportion of the adult population reading newspaper and magazine remained stable during the period of new media rise, the youngsters are seldom read it anymore and more interested in the news form TV and internet. Like some women magazine press, to be heavily oriented towards the young middle class, they sell their magazines coming with som e free gift to attract the customers. Besides, the number of magazine advertising pages increased by nearly 50% (Danna, 1992). Just like one newspaper executive claims that instead of simply selling space, were listening carefully to advertisers and marketing those newspaper environments that best fit an advertisers marketing goals'(Szathmary, 1992). Internet The emergence of the internet creates new platform for advertisers to transfer of ad from established media to the internet. With the development of the society, we have entered the internet era, especially in nowadays; young people are no longer focused on reading the newspaper and even watching TV, so advertisers turn the perspective and power to the internet. Compared to traditional advertising model, the network advertisement propaganda is varied. According to an Internet and interactive marketing data, which display network advertising marketing scale driver mainly from two aspects: one is the search engine advertising scale still maintained a fast growth; and another is continuously improvement of the advertising marketing value of video and BBS (Fine, 1995). For example, the micro-film now is very popular on the internet. Some advertisers take this opportunity and make very impressive micro-film which is turned out to be an advertisement in the end. Unlike the classical advert isement show on TV or radio, this kind of ads has longer time to tall a whole story without spending so much money as on TV. Meanwhile, it has a high rate of spread and circulation, which means if advertisers put it in the YouTube so that people can share it all around the world. The rapid development of electronic commerce highlights the value identity advertisers paid to Internet channel, and they are on the way of transferring their control to the network world. Commercial TV Commercial TV became accepted in leading agency circles as the best promotional medium for cheap mass market commodities. Commercial TV is superior to the press in selling cheap, mass products. On average, people see approximately 100 TV commercials a day, and studies estimate that, counting all the logos, labels, and announcements, some 16,000 advertisements flicker across an individuals consciousness daily (Gauntlett Hill, 1999). It comes in the innovative ways that television can be subservient to advertisers, where becomes the most obvious sector controlled by advertisers. Viewing many commercial TV, the golden time is always given to the soup operas, drama series those advertising friendly programs. Advertisers generally love sitcoms, for example, with their half-hour format, and the rule of thumb in modern commercial TV is what advertisers want, they get. Another kind of TV program advertisers involve in most is reality show. With the limitation of spot advertisement both in time and rule, advertisers now are more likely to sponsor a reality show or studio entertainment. With sponsorship, one sponsors name usually appears throughout the event, sometimes from beginning to end, sometimes in the background and foreground. For instance, in those reality shows like The American Next Top Model and The Project Runway, there are quite a lot of sponsors ranging from the prize to the house competitors live, at the beginning of each series, they will be introduced and throughout the show those sponsors are intentionally mentioned and detailed descrambled by competitors or judges for several times. Audience who like the show must be memorable for those products. This seems to be more impressed than the traditional TV advertisement. For the commercial media, because they are sponsored, they must do advertising hardly to ensure they can get subsidy . This conflict of interest means that unlike official cultural products, films, TV shows, books, and paintings and so on, advertising finds few regular critics in the mainstream press. However, television that is competitively depends on advertising does tend to bar appeals to quality from the decision- taking process as consideration to be weighed in their own right. Unfortunately for advertiser, traditional media do not reach many of the most desirable groups. Consumers have more places to escape advertising and it was usually the consumers most desirable to advertisers who escaped their messages. As the major medium of commercial media industry, advertisers intervene and control mainly in commercial TV. In return some rules are carried out by the national advertising association in order to check the balance between the advertisers and audiences. In 2011, The State Administration of Radio Film and Television of China (SARFT) a new ban that all TV stations must rearrange their programs to delete all commercials set to air during TV dramas or face stern punishment. And according to Korean television regulation, except for sponsorship goods, all the other logos mus t be covered in variety show and drama series. Conclusion Advertisers have great influence to the contemporary commercial media. The most important factor affecting the degree of influence is the portion of the media firms revenue provided by ads. The media have adapted to the requirements of advertisers in the ways they have sought to maximize revenue. Advertising revenue usually has great significance for the life of a publisher or broadcaster. In commercial media, advertiser expenditure partially of an entirely underwrites the production and publication or broadcast of media content. In return media owner displays the advertisements. Advertising revenue supports media, either directly, or more usually indirectly, through a holding company or network of commissioning channels. Advertisers are free to decide whether to stay with or withdraw their commercials from controversial program. From the traditional media press to the universal commercial TV, advertisers always seek for new opportunity to put their power into wider media sectors. They change the strategy according to the need of commercial media market. As the rise of new advertising platform, advertising of newspapers and magazines are facing with big challenges and gradually lose their dominant position. The emergence of internet offer advertisers a perfect means to advertise products with less expenditure and high efficiency. The commercial TV is the best promotional medium for cheap mass market commodities. By means of spot advertising, sponsorship, implanted advertising, advertisers want to acquire more control over the opera of commercial TV. However, too many advertisements lead to a boycott of the audience, and in order to keep the balance, the advertising administration has issued some rules to prevent overpower of advertisers. Advertisers have been central to the formation of the contemporary media landscape, which depends heavily upon advertising revenue. In turn advertisers are dependent on the media to provide audiences. Overall, from what discussed above, it can be seen that contemporary advertisers are acquiring more control over the organisation and output of commercial media.