Weekly journal Assignment Example | Topics and Well Written Essays - 500 words

Weekly journal - Assignment Example In an interview with Edna, she stated that she reasonably expected both the baby and herself to be healthy throughout the journey of pregnancy and childbirth. She stated that by the time she was pregnant and subsequently gave birth, she was confident that the process was going to be safe. However, Mary indicated that she faced the whole pregnancy period and subsequent childbirth with fear since she was aware of a mother or a baby who was reported dead during childbirth. The whole process was uncomfortably since she was never sure of her fate (Shields, 2010). Nevertheless, she managed to go through the process safely with only minor medical issues that were later managed in the hospital. Currently, there is a great expectation that the changes in technology in regard to childbirth minimizes that the woman feared when giving birth 30 years ago. Edna stated during the interview that she was able to plan her pregnancy since this was the second child. Therefore, she was able to accord the pregnancy increased attention unlike Mary to a third child who stated that she never planned for the pregnancies and dealt with them as they came with intense fear. Consequently, Mary explained that her childbirth took place at home where the management of pain was mainly dependent on the midlife or the family’s skills of assisting her through the process. She reiterated that she experienced so much pain that she cried more than the new born baby. Later she was moved from home to the hospital due to some minor complications she developed. On the other hand, Edna said that she gave birth in the hospital with minimal pain since there was pain reducing childbirth anesthesia that was used on her and she has never developed any complication. Edna indicates that when she gave birth, she had known the gender of the baby and the doctors during clinics were continuously

Impact of New Media on Modern elections - Literature Review Essay

Impact of New Media on Modern elections - Literature Review - Essay Example Online democracy is not limited to polls and elections online. ICT does invite new opportunities. There are three categories broadly in which Internet voting may be classified – poll websites, kiosks and remote voting system. External influence is very common in case of remote voting compared to the well-monitored election booths. The problem of access cannot be ignored and the ‘digital divide’ exists across race, ethnicity and gender. The authors have also stated through thorough research that casting votes over the Internet might hamper the secrecy of a voter. The case presented here is that of TruE-Vote which uses smart card techniques and cryptography to design and formulate user accommodative system of voting through the Internet. Care has been taken such that the system is secret and secured. Field experiments were conducted through focus groups at five different locations. Tools used apart from the e-voting system designed include questionnaires. Results sh ow that the participants and pollsters did not expect that turnout rate would be influenced by this method of voting. Therefore the argument usually given in favor of e-voting (regarding increased turnouts) is proven wrong and the real cause could be cost curtail and time saving. The researchers concluded that traditional voting should not be substituted as his might leave out a large section of the population and internet voting might be used alongside the traditional ballot system. Also, despite expectations that e voting might enhance the democratic element there has been no definite plan about how this might be done in reality. (Besselaar and Oostveen 2004) With the advent of Facebook, Orkut and YouTube, a wide range of polling activities are already taking place on these sites. These websites obviously have great potential to assist the political elections as well but regulations will be essential. Already huge number of polls is taking place through Facebook. (Facebook: Polls, 2010) It is

Impact Of Advertisers On Commercial Media

Impact Of Advertisers On Commercial Media Living in todays society, everywhere is filled with advertisements, commercial, public service, newspapers, radio, televisions, network, on the street and shopping mall, nowhere we can escape from them. Almost every day we have to come into contact with these ads, it has become an indispensible part of our life. The prosperous of advertising is based on a consensus: advertisements convince consumers to buy the goods. Advertisers believe it and so do the retailers. In the middle of nineteenth century, there is some skepticism towards adverting. Royal Commissions on the Press are adamant that advertising has no effect on commercial and equally dismissive about the effect of it on the press. Just as the first commission concluded that attempts by advertisers to influence editorial policy appear to be infrequent and unsuccessful (Curran, 1981). Such assess denials the significance of advertisers on commercial media, which seems to suggest that further enquire is pointless. Nevertheless, there are grounds for wondering whether the verdict is correct. Great shifts in the pattern of media advertising have taken place during the last decades, which have altered the feature if the commercial media. In nowadays media industry, the editorial policy of the press and network is shaped and molded by a combination of subtle financial pressure from advertisers. Thus in this article, it is worth to discuss the alternative ways in which advertisers affect the commercial media instead of over attempts to influence its content. Especially, as a concealed subsidy system, more attention should be paid to the ways advertising has shaped the mass media and the ways the media have adapted to the marketing that advertisers needs so as to compete for the subsidies. In addition, as with concerns about the impact of advertisers requirements and demands on editorial and creative decision in the media and cultural industries, basing on the current situations, this article will investigates the influence advertisers in some primary sectors of commercial media, and the changes of their power on those sectors, in order to figure out whether the contemporary advertisers is acquiring more control over the organization and output of commercial media or less. The character of advertisers in the commercial media Since the first modern full service advertising agencies emerged in the late nineteenth century, it has been a major thread of debate about the owner power advertisers put on the media. Mainly, advertisers affect the media by two means: both directly and indirectly ways. Advertisers power exert over the information programming they sponsor. As one of the main sources of produced commodity of popular images, languages and narratives, the context of advertisement is directed by advertisers, as well as the entire media industry. They also influence the text of news as it is reported, the actual form and content of information as it is presented to consumers. Recently, it might be controversial of the phenomenon that where or not it is related to their industry of advertisers having begun demanding advance warning of content. For instance, the nations fourth largest advertiser Chrysler Corporation informed the magazines in which it advertised that It is required that Chrysler Corporation be alerted in advance of any and all editorial content that encompasses sexual, political, social issues or any editorial that might be construed as provocative or offensive. Each and every issue that carries Chrysler advertising requires a written summary outlining major theme appearing in upcoming issues (Baker, 1997). Since advertisers want to reach the public so that they can sell their products well, they naturally support the media which are popular with the public. This conditions and commercial tension directly shaped the contemporary advertising industry. As the major source of finance for the two leading commercial media sectors- the press and commercial broadcasting, advertisers are thus act as neutral and passive intermediaries who allocate their media budgets basing on the preference of media consumers. They determine the structure of media industries simply by choosing where to spend their money and support media outlets that reach the right demographic groups, audiences that consume the most. Advertisers rarely think of the media exclusively as a distribution system for advertisement. Generally, they also make judgments about the effectiveness of different media as agencies of persuasion but not the desire to reach all members of the public. Actually, consider the nature and significan ce of the influence posed by advertisers; we can see that the mass media fashions an essentially means of advertising patronage according to the needs of market and the class inequalities of power, influences and consumption within the society. The advertisers want to expand their power of several aspects: fist is to access to mass or niche markets. What they want to control is how potential consumers view their product and things external to the advertisement that may influence the way people viewing it (McAllister, 1996), which means, for instance, advertising tries to control not only the symbols in the ads, but also the meanings of those symbols represent. Meanwhile, advertisers also focus on the positive demographics, they weight towards groups with disposable income like youngsters and those who are in professional and managerial occupations. They want to control over the audiences viewing behavior in order to make sure audience actually notices the advertisement. In reality, to varying degrees, the consumers that media companies are responding to are advertisers, not the people who read, watch or listen to the media (Croteau Hoynes, 2005), the demographics group with high rating is more attractive to advertisers. Hig her- income audiences are more appealing than lower- income viewers because they are more likely to afford the advertisers products. And advertisers also have a strong preference for younger audiences and relatively have no interest in the audience over the age of 50. Besides, another factor advertisers want to control is the media environment. They are engaged in creating a positive selling environment to make sure that the media content around the advertisements complements the messages and tones of their ads. The levels advertisers influences the commercial media Advertising has been central to the formation of the contemporary media landscape. With the high development and growth of advertising, advertisers have more right to participate the decision of media. Mainly, their influence can operate at several levels. Instrumental Basically, advertisers will adopt the instrumental interventions to seek to affect particular media products, trends, or policies. This influence can be reflected both by individual and collective. Individually, advertisers always interested in the sector in which particular companies endeavor to, they follow the mainstream of the media market and change their strategies to look for maximum interests. One of the most effective tactics is sponsorship, through which advertisers can secure favorable publicity. Literally, a sponsor is often someone or some organization who donates to, and takes responsibility for, the public good (Savan, 1994). As definition here, sponsorship is the act of corporate giving to some for profit, and it can emphasize its philanthropic elements. Sponsorship as a promotional activity is not new. The first instance of the company sponsorship of an event occurred at least as far back as 1887, when the French magazine Velocipede sponsored an early automobile race (Lucas, 1992).The term sponsorship can be seen as another form of advertising, is used as contrast to spot advertising. Different from the spot advertising, which involves several advertisers shari ng the total advertising time, it involves only one promoter giving all the funding to and getting all the promotional time from a media program. Nowadays, instead of the traditional advertising, sponsorship as a more effective and valid way has filled into every sectors of media industry and even our life. Advertisers looking for the new opportunity to propagandize for their products, they are not confined to the fundamental form like sponsor an event or sport, but sponsor ranging from a TV program to famous stars daily attire and supplies. Just take those starts for example; the producers of cloth, handbags, shoes or everything can put in the starts they would like to sponsor. Because to those idolaters, they are crazy to follow their idols style and want to buy what their idols like. In this way, producers can advertise for the product with the minimum cost and expand the sales and visibility. The rising cost of traditional advertising slots in media (McCarthy, 1991) led to a sig nificant increase in sponsorship. From this point of view, sponsorship has become just like any other advertising buy, and becomes valuable when it fulfills a companys marketing needs, especially when it can be tied specifically to sales increase. Besides, advertisers need do some market research to censor negative coverage. As an ads maker, one should understand that in order to sell the products they have to know consumers desires and dreams better than they know themselves. Market research, in which psychologists, polling organization, trends analysts, focus group leaders, interviewers, and the whole panoply of mass communications work together and try to figure out what will make customers buy. Colletive Advertisers also interfere in the media industry collective, which means, as a group they try to a more positive selling and operating environment. Because the most revenue of commercial media is depend on advertising, ads makers usually use their economic power to censor and control the content or purchase content favorable to their interests (Baker, 1994). Advertisers make a larger contribution to the finances of the mass media than audiences. Commercial broadcasting derives nearly all of its revenue from advertising while newspapers and magazines both derive over half their revenue from advertisements. In this sense, advertisers sponsor or control the media by means of boycotting some programs or groups that dont meet their aims. For example, American advertisers had ever shunned the working class press, and also avoided radio station with largely African American of Latino audiences. On study posed by Federal communications commission (FCC) in 1999 suggested that advertising on s tations that target programming at racial and ethnic minorities. And the paying on minority- formatted radio stations less than general market stations with comparable audience size (Bettig Hall, 2012). So we can say that the proportionate contribution to the media enterprises revenue from an individual advertiser or organized group of advertisers, the greater the likely influence. Allocation advertisers change in different sectors In order to gain the maximum profit, advertisers need to shift their investment strategy according to audience taste. Since there emergence varies channels for advertisers to do publicity of their products, they have been trying to seek for the most effective way. From the traditional media press to the modern internet, advertisers change the investment allocation basing on media market demand. The realistic condition is that t advertising allocation between media sectors are not closely tied to the pattern of media consumption. Newspapers and magazines absorb much less time, on average, than commercial TV and broadcast. Media press Recent changes in advertising allocation between media sectors have tended to undermine traditional mass media, promote the growth of specialized media and favor the development of the regional press. The media press has been one of the most significant places for advertising because of its attractiveness to local advertisers and government restrictions on the development other commercial sectors like broadcasting. In todays media industry, this medium still draws a large share of advertising revenue, for instance, Newspapers increased their advertising revenue by 7.3% from 1993 to 1994 (Coen,1995). But the newspaper press nonetheless failed to regain fully the market share of media advertising expenditure that it had enjoyed before because in recent years, there is much faster growth in their direct competitors for local advertising money, like TV network which up 17.8% and direct mail growth 8.7% (Coen,1995). This reflect the mediums diminished attractiveness to advertisers, the popular press total share of advertising revenue has steadily declined and it was only partly displaced by the newborn media such as TV and internet. Some reason for this decline is that services that newspapers have traditionally had a lock on, like classified ads, can now be delivered by other means, such as commercial TV of computer network (Fisher, 1993). The rise of commercial media seriously depleted the value of the advertising that the press did obtain. In order to get out of the dangerous situation, the press has to charge very low cover prices and spend very much more heavily on editorial outlay as a result of the rising advertising income it obtained. The most important is that the press may try to overcome the adverse situation by becoming more advertising friendly. Even though the proportion of the adult population reading newspaper and magazine remained stable during the period of new media rise, the youngsters are seldom read it anymore and more interested in the news form TV and internet. Like some women magazine press, to be heavily oriented towards the young middle class, they sell their magazines coming with som e free gift to attract the customers. Besides, the number of magazine advertising pages increased by nearly 50% (Danna, 1992). Just like one newspaper executive claims that instead of simply selling space, were listening carefully to advertisers and marketing those newspaper environments that best fit an advertisers marketing goals'(Szathmary, 1992). Internet The emergence of the internet creates new platform for advertisers to transfer of ad from established media to the internet. With the development of the society, we have entered the internet era, especially in nowadays; young people are no longer focused on reading the newspaper and even watching TV, so advertisers turn the perspective and power to the internet. Compared to traditional advertising model, the network advertisement propaganda is varied. According to an Internet and interactive marketing data, which display network advertising marketing scale driver mainly from two aspects: one is the search engine advertising scale still maintained a fast growth; and another is continuously improvement of the advertising marketing value of video and BBS (Fine, 1995). For example, the micro-film now is very popular on the internet. Some advertisers take this opportunity and make very impressive micro-film which is turned out to be an advertisement in the end. Unlike the classical advert isement show on TV or radio, this kind of ads has longer time to tall a whole story without spending so much money as on TV. Meanwhile, it has a high rate of spread and circulation, which means if advertisers put it in the YouTube so that people can share it all around the world. The rapid development of electronic commerce highlights the value identity advertisers paid to Internet channel, and they are on the way of transferring their control to the network world. Commercial TV Commercial TV became accepted in leading agency circles as the best promotional medium for cheap mass market commodities. Commercial TV is superior to the press in selling cheap, mass products. On average, people see approximately 100 TV commercials a day, and studies estimate that, counting all the logos, labels, and announcements, some 16,000 advertisements flicker across an individuals consciousness daily (Gauntlett Hill, 1999). It comes in the innovative ways that television can be subservient to advertisers, where becomes the most obvious sector controlled by advertisers. Viewing many commercial TV, the golden time is always given to the soup operas, drama series those advertising friendly programs. Advertisers generally love sitcoms, for example, with their half-hour format, and the rule of thumb in modern commercial TV is what advertisers want, they get. Another kind of TV program advertisers involve in most is reality show. With the limitation of spot advertisement both in time and rule, advertisers now are more likely to sponsor a reality show or studio entertainment. With sponsorship, one sponsors name usually appears throughout the event, sometimes from beginning to end, sometimes in the background and foreground. For instance, in those reality shows like The American Next Top Model and The Project Runway, there are quite a lot of sponsors ranging from the prize to the house competitors live, at the beginning of each series, they will be introduced and throughout the show those sponsors are intentionally mentioned and detailed descrambled by competitors or judges for several times. Audience who like the show must be memorable for those products. This seems to be more impressed than the traditional TV advertisement. For the commercial media, because they are sponsored, they must do advertising hardly to ensure they can get subsidy . This conflict of interest means that unlike official cultural products, films, TV shows, books, and paintings and so on, advertising finds few regular critics in the mainstream press. However, television that is competitively depends on advertising does tend to bar appeals to quality from the decision- taking process as consideration to be weighed in their own right. Unfortunately for advertiser, traditional media do not reach many of the most desirable groups. Consumers have more places to escape advertising and it was usually the consumers most desirable to advertisers who escaped their messages. As the major medium of commercial media industry, advertisers intervene and control mainly in commercial TV. In return some rules are carried out by the national advertising association in order to check the balance between the advertisers and audiences. In 2011, The State Administration of Radio Film and Television of China (SARFT) a new ban that all TV stations must rearrange their programs to delete all commercials set to air during TV dramas or face stern punishment. And according to Korean television regulation, except for sponsorship goods, all the other logos mus t be covered in variety show and drama series. Conclusion Advertisers have great influence to the contemporary commercial media. The most important factor affecting the degree of influence is the portion of the media firms revenue provided by ads. The media have adapted to the requirements of advertisers in the ways they have sought to maximize revenue. Advertising revenue usually has great significance for the life of a publisher or broadcaster. In commercial media, advertiser expenditure partially of an entirely underwrites the production and publication or broadcast of media content. In return media owner displays the advertisements. Advertising revenue supports media, either directly, or more usually indirectly, through a holding company or network of commissioning channels. Advertisers are free to decide whether to stay with or withdraw their commercials from controversial program. From the traditional media press to the universal commercial TV, advertisers always seek for new opportunity to put their power into wider media sectors. They change the strategy according to the need of commercial media market. As the rise of new advertising platform, advertising of newspapers and magazines are facing with big challenges and gradually lose their dominant position. The emergence of internet offer advertisers a perfect means to advertise products with less expenditure and high efficiency. The commercial TV is the best promotional medium for cheap mass market commodities. By means of spot advertising, sponsorship, implanted advertising, advertisers want to acquire more control over the opera of commercial TV. However, too many advertisements lead to a boycott of the audience, and in order to keep the balance, the advertising administration has issued some rules to prevent overpower of advertisers. Advertisers have been central to the formation of the contemporary media landscape, which depends heavily upon advertising revenue. In turn advertisers are dependent on the media to provide audiences. Overall, from what discussed above, it can be seen that contemporary advertisers are acquiring more control over the organisation and output of commercial media.

Nerve Regeneration in the Peripheral Nervous System (PNS) of mammals Es

INTRODUCTION Nerve Regeneration in the Peripheral Nervous System (PNS) of mammals PNS neurons in mammals have a capacity to regenerate and re innervate the target. However functional recovery varies, depending on the type and location of injury, age of the neurons and other factors, but the recovery is never complete. An overview of the regenerative response Following an injury, in the distal nerve stump a series of degenerative processes prepare the right environment needed for an effective regenerative response. The degenerated axons and myelin debris are removed by the surrounding Schwann cells (SCs) and invading macrophages. SCs proliferate and their basal lamina forms the endoneurial tube, through which the new axonal sprouts find their way to the target. The cell body also undergoes dramatic changes, triggered by the lack of signals that are retrogradely transported from the target. Within the cell body, certain genes and proteins are up regulated, such as growth associated proteins (GAPs), tubulin, and actin. Most of the cues involved in axonal regeneration are simi...

Digital Marketing Plan Essay

Introduction In the current age of advanced technology and media, where customers have access to broad marketing information any time, it is not easy for a business organization to grow and develop efficiently without implementing sound marketing strategies. Such strategies should mainly include digital marketing because of the broad use of computers and adoption of internet and other associate devices. With insignificant investment on web based marketing and creation of website, a large population of customers and new markets may be highly attracted by such marketing technique. The present paper major in providing a digital marketing plan for Bagel Nash Limited. The hospitality industry, is normally fast changing and dynamic sector. It constitutes to the leading sectors in the global economy, considering its turnover and transactions. As a result, hotel sector is highly sophisticated and competitive industry. As Bagel Nash has greatly grown and operating in many nations in the globe, it is now a must for Bagel Nash Ltd to adopt a digital marketing strategy to enable the company stay ahead of its competitors. Adoption of digital marketing strategy will also enable the company to attract and retain a large population of customers, market share, and maximize its profits in the today’s competitive environment whose customers have enough information regarding the market (Chaffey & Ellis-Chadwick 2012, p. 15). Digital marketing is one of the current fast cheap and growing solutions that enable companies to attract maximum  customers under no boundaries. If Bagel Nash adopts a digital marketing strategy, the company will find it easy to send messages to its potential customers, and as a result, this strategy will end up attracting many new customers (Ryan & Jones 2012, p. 56). The economy of the today’s world is actually demanding every business owner to look for the best marketing deals he or she can find. Usually, one can only find these deals on the internet. Digital marketing helps companies to maximize their exposure to consumers who are highly looking for the products and services of the companies. This aspect makes digital marketing more operative than any other form of advertising. Increasing the exposure of the company through adoption of digital marketing is highly portrayed by big firms especially McDonald’s (Parkin 2009, p. 67). Digital marketing will have numerous benefits for both Bagel Nash Ltd and its customers. However, on the other hand, adoption of digital marketing strategy has some drawbacks, which arose from the use of technology and internet marketing as well as its popularity of the target market. When using digital marketing Bagel Nash will not cut back its marketing budget in the current economy. Instead, this fast food organization will only focus on using its marketing budget efficiently by investing in digital marketing campaigns (Chaffey & Ellis-Chadwick 2012, p. 25). Actually, this is the appropriate time for Bagel Nash Corporation to review its marketing plans and bring digital marketing into its focus due to the rising costs of marketing using traditional Medias such as Magazines, which do not give the company a guarantee that it is actually targeting its potential customers. Situation analysis There are very view business organizations that operate without marketing in the current era of information communication and technology. If fortunately, a certain business is efficiently growing, this does not entail that the organization has captured all the entire market leaving no more growth opportunities. If an organization is already progressing, such an organization can perform much better by adopting a digital marketing strategy, thus enabling it to increase its market share (Chaffey 2000, p. 157). If an individual has a business in the modern marketplace, it will definitely be hard to run it with implementing a marketing strategy and not enough running a local newspaper advertisement to maximize the business  exposure (Bird & Bird 2007, p. 78). In addition, running an advertisement on a local TV station is currently useless because the most appropriate forms of marketing are those based on online marketing. In summary, before an organization starts getting the advantage of a large consumer base the organization should ensure that it attracts them to its website, and that is when the tools of online marketing come into action. There is need to present goods and services in a visually and clear appealing manner on the organization’s website. The website, will be the â€Å"store† of the company on the internet. The services and food substances offered by Bagel Nash will be convenient to access, having fair prices, and clearly defined delivery methods (Ginty, Vaccarello & Leake 2012, p. 134). The company should also add a blog to its website for the purpose of providing fresh content, innovations, and photos for customers to have a look. Adding a blog will also aid in satisfying the criteria of the search engine f or active renewal as well as use. Adding a blog to the company’s website also helps during replacement of the search engine (Chaffey 2008, p. 143). Other popular approaches that can be used to help Bagel Nash to market its website are social media sites such as Facebook, Twitter, link building, Buzz, and other tactics of search engine optimization (Wind & Mahajan 2001, p. 89). The company can also market the website through the use of Google tools such as Google Local in order to maximize its online exposure. Despite the benefit of all these methods and tools, where an organization can promote its website using online marketing, organizations still have to deal with some issues that are related with digital marketing (Chaffey & Ellis-Chadwick 2012, p. 45). Online security issue is the key concern with customers who prefer online shopping and need some kind of security to be sure that the information they will be provide for their transaction cannot be accessed by other users or abuse in future. A company can resolve this matter of security by acquiring some verification certificates for online security and incorporating them on its website (Kaufman 2014, p. 90). Other concerns of online marketing include viral marketing, annoying banner ads that may discourage customers, placing much information about products and services on the home page that is unnecessary to the customers, and problems when searching for a product or service on the website (Payne, Frow & Cambridge University Press 2013, p. 79). Therefore, it is recommended that, before an  organization launches a digital marketing strategy, it should clearly understand whether the customer do online shopping frequently and whether they have skills of surfing the internet. As far as Bagel Nash is concerned, its target market is tourists and people who like fast foods and are always updated about the latest trends in fast food industry (Greenberg & Kates 2014, p. 115). Therefore, these people rely on internet to get new updates about hospitality services and do interactions most of their time on the internet. Objectives Achieving although challenging objectives are already set for the company to achieve in the next three years. Due to the current poor economic status that the company is operating in, achieving these objectives in the first year will be slow. The objective of the first year will be to build brand awareness to the market. Bagel Nash will aid in maximizing the awareness of its fast food products and services and their availability as well. We have already created the company’s page on Facebook, which has more than 1,000 customer â€Å"likes†. Theses â€Å"likes† are for people from different countries around the world. The company’s marketers will promote the website by using other main social networking sites, in-store advertisements, and emails. Optimization of search engine and updating process of the company’s data will be carried out more efficiently in order to ensure the website is always in front in searching results using different search eng ines. During the year, the company will also introduce secure online shopping which will aid in improving the company’s growth rate. The rate of growth of the company with increase from 6% of 2014 to 10% before the first year ends. In the following year Bagel Nash will be growing steady growth and will be among the leading search engines. In this year, the company will highly focus on introducing innovative technology and ensure that it uses the latest web technologies to enable attraction of new visitors. The growth rate in this year will be expected to increase by 7% because the company will open new branches in other countries. Bagel Nash will offer online selling to the countries it will be operating in (Ferrell 2014, p. 56). In the third year, the company will revive for the world’s economy, hopefully. The company will be able to capture a 25% market share. For British, aggressive marketing technique to maximize its market share. Online shopping  will be introduced to Britain countries in order to facilitate the company’s valuable customers as well as maximizing its market share. As a result, this will increase footfall-struggle attracting new customers (Dholakia 2002, p. 57). Strategy The following are the strategies that will be used to make the digital marketing plan more successful. Facebook lookalike audience- Using Facebook, lookalike audience will enable the company to reach new customers who will be interested in the services of the company because they are like the existing customers the company cares about. Using Custom Audiences, the company can decide to develop a similar audience that aims at targeting people who have similar characteristics with the Custom Audience list (Marich 2013, p. 76). For instance, if the company has over 5,000 contacts in its marketing database, the company can upload this contacts onto Facebook and enable targeting a demographic that is similar to the existing buyers. Email marketing- another strategy that will be used is email marketing. This fast food company will double the number of emails it sends per month. In case the company has compelling content of information that it would like to send to customers, it will be easy to inform all the subscribers that are in company’s email list via email communications. It is logical to argue that, email marketing is the leading digital channel used by many companies for ROI (Hemann 2013, p. 89). Bagel Nash will start strategizing highly on making email marketing a digital marketing strategy. Better blogging- most customers like referring to the content of a company’s blog as the â€Å"match a company should use to start the fire.† The marketers of Bagel Nash LTD will try to come up with a compelling content of the company’s blog. A compelling blog content always has a potential of ranking well in all search engines. 90% of blog accesses are new and therefore, this will act as a driver for the website traffic of the company. In addition, the blog will also be used to serve as a Twitter and Facebook post content and also as a puzzle for email marketing campaigns. By ensuring that the blog of the company has better content, its web traffic will rise as well as the content becoming more compelling. Digital PR- one can build contribution of the content through implementation of Digital PR strategy. Reaching out to several websites and sending them using a solid pitch, they  can end up writing an article of the company or try to feature the Company’s CEO on a blog post. The more people talk about the company and its services and Tweeting and chatting about the company, the more the company will be exposed in the upcoming years. Unique promotion- the marketers will brainstorm a very unique form of promotion that will attract more people and, as a result, this unique promotion will drive enormous publicity for the company in the next three years. The unique promotion of Bagel Nash will come up with user made jingle contest and photo upload promotion to entice its great buffs on social media networks to fully understand the services offered by the company in a clever way. In case this promotion will become successful, it will be ranked as one of the most popular promotions for the company in the next years. We expect that this digital marketers plan will hit if the above discussed strategies are implemented properly. In the list of the above discussed strategies are new while some have been being used for the past years. If these strategies will be incorporated properly, the company will have a perfect development and growth for the next three years using a digital marketing perspective. The strategies will highly contribute towards attraction of new customers and as a result increase sales and profit of the company. Tactics The most commonly used tactic by many companies is e-mail marketing. However, most studies conclude that even if e-mail marketing is broadly used digital marketing tactic because it is measurable and less costly, services offered by Bagel Nash Company need other tactics to coordinate with e-mail marketing. Discussed below are the tactics that will be used during the implementation of digital marketing plan. Social media- marketers tend to focus highly on social media and spend more money on it than other digital marketing tactics. This is due to the fact that this tactic is the most commonly used online activity in most countries. Just like any other tactic such as e-mail marketing, social has a higher capability of retaining customers and increase the company’s exposure. In addition, social media has low negative impact regarding rewarding existing customers (Greenberg & Kates 2014, p. 25). Referral marketing- referral marketing is the leading tactic in terms of acquiring customers and shaping conversions. Most people are aware of referral marketing and argue that it is among the efficient  tactics. Bagel Nash will use referral marketing to lead generation possibilities (Fenwick & Wertime 2013, p. 34). The tactic will enable the company to attract new customers as well as building stronger customer relationship. The marketers of Bagel Nash will enjoy one of the main advantages of this digital marketing tactic. Referral marketing will highly optimize the sales volume of the company, giving the company a qualified predictions that will increase its sales funnel (Vassos 2006, p. 95). Referral marketing will help the company’s marketers achieve a more qualified appearing from customers due to their satisfaction. Referral marketing is a very good tactic used in many organizations to attract and retain customers. It is a methodical customer cycle that is based on the strength of effect (Jones & Silverstein 2009, p. 58). Content marketing- according to most studies, content marketing is the second leading digital marketing strategy after social media when it comes to matters of spending. In addition, content marketing is ranked as the most effective tactic in the area of achieving marketing goals such as retention and awareness. Customers seek advice and information on fields they have interest. Therefore, Bagel Nash will put much effort to give its customers relevant information to enable it gain authority on its field by being a reliable and helpful resource (Ginty, Vaccarello, & Leake 2012, p. 145). According to economics such as Jeremy Chandler, content marketing portrays the company’s human side to people. The website developers will be encouraged to make use of personal voice and try by all means not to eliminate human voice on the company’s website (Lee & Ebrary 2001, p. 98). Customers tend to become more addicted to organizations that offer reliable content about their goods and services and incorporating content marketing into the digital marketing strategy will help in attracting and retaining a large population of customers (Bailey 2011, p. 67). In order to attract more customers and achieve the set goals, it will be necessary to combine all the above discussed tactics into the digital marketing plan. In additional, Bagel Nash should not at any time forget treating its customers with quality care. Action Successful implementation actions of digital marketing can bring significant advantages to an organization. Digital marketing will be the main effective means of achieving the goals and objectives of Bagel Nash LTD. The marketers  will ensure that they build up a reliable customer relationship as well as business contacts through the use of digital tools. These will not only be used to communicate with the customers but also to get their suggestions and comments. Secondly, it will be of great advantage to contact marketing research in order to enable the marketers use the appropriate platform for the digital marketing strategy. It is important to understand the target group of customers in order to choose the correct channel of reaching them (Wilson 2001, p. 123). Another action that will be put into practice is considering the benefits achieved through the use of different digital channels in order to choose the suitable one. Email marketing will be one of the most effective means of reaching the company’s target audience. The marketers will make use of this tool and design a quality content that can attract more customers. Controls- Bagel Nash is among the leading fast food restaurants in Britain and always focuses on the quality of food and services it offers to its customers. The staff members are all the time ready to improve the company’s marketing system and implement digital strategies. With the availability of both external and internal controls the marketing management will be able to upgrade the current marketing system and evaluate performance accordingly (Flores & Palgrave Connect (Online service) 2014, p. 67). The management of the company is always in a process of improving their food and services and always ready to hear the views of their customers (Thomas 2011, p. 90). The company already focuses on improving customer services and the introduction of the new digital marketing strategies will enable the company improve customer satisfaction and attract more customers. The marketing department will comprise of advertisement manager, advertisement analyst, promotion manager, promotion analyst, sales manager, and market research analyst. Implementation plan table Conclusion In conclusion, digital marketing is broadly being used by a large number of companies. In the current age of advanced technology and media, where customers have access to broad marketing information any time, it is not easy for a business organization to grow and develop efficiently without implementing sound marketing strategies. Implementing digital marketing strategy will highly contribute towards the growth and development of Bagel Nash Ltd. Bibliography Bailey, M 2011, Internet marketing: An hour a day, Indianapolis, Ind: Wiley Technology Publishing. Bird, D, & Bird, D 2007, Commonsense direct & digital marketing, London: Kogan Page. Chaffey, D 2000, Internet marketing: Strategy, implementation and practice, Harlow, Engl. [u.a.: Financial Times/Prentice Hall. Chaffey, D 2008, Internet marketing: Strategy, implementation and practice, Harlow [u.a.: Prentice Hall. Chaffey, D, & Ellis-Chadwick, F, 2012, Digital marketing: Strategy, implementation and practice, Harlow [etc.: Pearson. Dholakia, N 2002, Global e-commerce and online marketing: Watching the evolution, Westport, Conn: Quorum Books. Fenwick, I, & Wertime, K 2013, Digi marketing: The essential guide to new media and digital marketing, Hoboken, N.J: Wiley. Ferrell, OC 2014, Marketing. Australia ; Mason, OH: South Western Cengage Learning. Flores, L, & Palgrave Connect (Online service) 2014, How to measure digital marketing: Metrics for assessing impact and designing success. Gi nty, M, Vaccarello, L, & Leake, W 2012, Complete B2B online marketing, Hoboken, N.J: J. Wiley & Sons. Ginty, M, Vaccarello, L, & Leake, W 2012, Complete B2B online marketing, Hoboken, N.J: J. Wiley & Sons. Greenberg, E, & Kates, A 2014, Strategic digital marketing: How to apply an integrated marketing and ROI framework for your business. Greenberg, E, & Kates, A 2014, Strategic digital marketing: How to apply an integrated marketing and ROI framework for your business. Hemann, C 2013, Digital marketing analytics: Making sense of consumer data in a digital world, by Chuck Hemann, Ken Burbary. Indianapolis, Indiana: Que. Jones, SK, & Silverstein, B 2009, Business-to-business Internet marketing: Seven proven strategies for increasing profits through Internet direct marketing, Gulf Breeze, FL: Maximum Press. Kaufman, I 2014, Digital marketing: Integrating strategy, tactics, and values, S.l.: Routledge. Lee, O, & Ebrary, Inc 2001, Internet marketing research: Theory and practice, Hershey , Pa: Idea Group Pub. Marich, R 2013, Marketing to moviegoers: A handbook of strategies and tactics, Carbondale: Southern Illinois University Press. Parkin, G 2009, Digital marketing: Strategies for online success, London: New Holland Publishers. Payne, A, Frow, P, & Cambridge University Press 2013, Strategic customer management: Integrating relationship marketing and CRM, Cambridge, UK: Cambridge University Press. Ryan, D, & Jones, C 2012, Understanding digital marketing: Marketing strategies for engaging the digital generation, Philadelphia, PA: Kogan Page. Thomas, L 2011, Online marketing, Maidenhead: McGraw-Hill Professional. Vassos, T 2006, Strategic Internet marketing, Indianapolis: Que. Wilson, RF 2001, Planning your internet marketing strategy: A Doctor Ebiz guide, New York: Wiley. Wind, Y, & Mahajan, V 2001, Digital marketing: Global strategies from the world’s leading experts, New York: J. Wiley.

Drug Addiction Is a Growing Problem in Punjab Essay

1) Throughout the border state of Punjab, whether in villages or cities, drugs have become a scourge. Opium is prevalent, refined as heroin or other illegal substances. Schoolboys sometimes eat small black balls of opium paste, with tea, before classes. Synthetic drugs are popular among those too poor to afford heroin. 2) The scale of the problem, if impossible to quantify precisely, is undeniably immense and worrisome. India has one of the world’s youngest populations, a factor that is expected to power future economic growth, yet Punjab is already a reminder of the demographic risks of a glut of young people. An overwhelming majority of addicts are between the ages of 15 and 35, according to one study, with many of them unemployed and frustrated by unmet expectations. 3) For the Punjab government, the problem is hardly unknown. Private drug treatment centers, some run by quacks, have proliferated across the state, and treatment wards in government hospitals have seen a surge in patients. Three years ago, a state health official warned in a court affidavit that Punjab risked losing a whole generation to drugs. Roughly 60 percent of all illicit drugs confiscated in India are seized in Punjab. 4) Yet when Punjab held state elections this year, the candidates rarely spoke about drug abuse. In fact, India’s Election Commission said that some political workers were actually giving away drugs to try to buy votes. More than 110 pounds of heroin and hundreds of thousands of bottles of bootleg liquor were seized in raids. During the elections, party workers in some districts distributed coupons that voters could redeem at pharmacies. 5) Punjab’s reluctance to treat the drug situation as a full-blown crisis is partly because the state government itself is dependent on revenue from alcohol sales. Roughly 8,000 government liquor stores operate in Punjab, charging a tax on every bottle — an excise that represents one of the government’s largest sources of revenue. India’s comptroller found that liquor consumption per person in Punjab rose 59 percent between 2005 and 2010. 6) A sociologist in Amritsar, surveyed 600 drug addicts in rural and urban areas of Punjab and found that they were usually young, poor and unemployed. He said that most villages did not have health clinics but did have three or four drugstores, which often made sizable profits selling pills and other synthetic drugs to addicts who cannot afford heroin. 7) Opium has a long history in Punjab, and was commonly and legally consumed here before India and Pakistan gained independence in 1947. Today, Punjab is a primary gateway for opiates smuggled into India from Pakistan and Afghanistan. Opium is also grown legally in India for medicinal purposes, and some of the crop arrives in Punjab on the black market. 8) The problem is prevalent in middle-class enclaves, where some users are hooked on heroin. One impoverished neighborhood of Amritsar, called Maqboolpura, is known as the Village of Widows — because so many young men have died of drug abuse. 9) In Kazikot Village, about a two-hour drive from Amritsar, a local nongovernmental organization tries to prevent the spread of H.I.V. by regularly distributing clean syringes to addicts. The group’s workers say there are 48 hard-core addicts in the village (out of more than 2,000 people) but that many other people use drugs. Government officials have sponsored â€Å"camps† here, with health officials providing antidrug information or trying to persuade addicts to undergo treatment — neither of which, villagers say, has been successful.

Free Essays on Heroism In The Odyssey And Sir Gawin And The Green Night

Heroism in The Odyssey and Sir Gawain and the Green Knight A hero is defined as a person noted for feats of courage or nobility of purpose, especially one who has risked or sacrificed his or her life (The American Heritage Dictionary of the English Language). In The Odyssey and Sir Gawain and the Green Knight two characters are introduced that are heroes of their story. Each story tells of a different voyage and each hero fights a different battle; however, each character has certain moral fibers that make them heroic. Odysseus and Sir Gawain are both heroes written about in the same era but their voyages do not take place in the same time era. Odysseus was a noble mortal that fought at Troy. He had struggles but was looked up to by most men and regarded highly by the gods; ‘[Odysseus] is not only the wisest man alive but has been the most generous in his offerings to the immortals who live in the wide heaven’ (Homer 4). Sir Gawain was a knight for King Arthur and a brave man to stand up for his lord knowing that it would cost him his life; ‘The court assays the claim. And in counsel all unite / To give Gawain the game / And release the king outright’ (Borroff 23). A hero must be made through heroic action and these characters completed heroic action while standing up for their own authority, which were the lords of the sky and the lords of the castle. While on their voyages they each encountered sin as well. The Greeks in The Odyssey were not worried much about th eir hero sleeping with goddesses because it was expected; however, in Sir Gawain and the Green Knight it was looked more down upon. Nonetheless, each hero dealt with the temptation of a female force and each hero surrendered to this temptation at one level or another. In some ways giving into sin would symbolize the fall of a hero, but being the men they were it just showed that they were so heroic and such great men that women yearned to be with them... Free Essays on Heroism In The Odyssey And Sir Gawin And The Green Night Free Essays on Heroism In The Odyssey And Sir Gawin And The Green Night Heroism in The Odyssey and Sir Gawain and the Green Knight A hero is defined as a person noted for feats of courage or nobility of purpose, especially one who has risked or sacrificed his or her life (The American Heritage Dictionary of the English Language). In The Odyssey and Sir Gawain and the Green Knight two characters are introduced that are heroes of their story. Each story tells of a different voyage and each hero fights a different battle; however, each character has certain moral fibers that make them heroic. Odysseus and Sir Gawain are both heroes written about in the same era but their voyages do not take place in the same time era. Odysseus was a noble mortal that fought at Troy. He had struggles but was looked up to by most men and regarded highly by the gods; ‘[Odysseus] is not only the wisest man alive but has been the most generous in his offerings to the immortals who live in the wide heaven’ (Homer 4). Sir Gawain was a knight for King Arthur and a brave man to stand up for his lord knowing that it would cost him his life; ‘The court assays the claim. And in counsel all unite / To give Gawain the game / And release the king outright’ (Borroff 23). A hero must be made through heroic action and these characters completed heroic action while standing up for their own authority, which were the lords of the sky and the lords of the castle. While on their voyages they each encountered sin as well. The Greeks in The Odyssey were not worried much about th eir hero sleeping with goddesses because it was expected; however, in Sir Gawain and the Green Knight it was looked more down upon. Nonetheless, each hero dealt with the temptation of a female force and each hero surrendered to this temptation at one level or another. In some ways giving into sin would symbolize the fall of a hero, but being the men they were it just showed that they were so heroic and such great men that women yearned to be with them...

The Tensions of Susan Moller Okin’s Essay Essays

The Tensions of Susan Moller Okin’s Essay Essays The Tensions of Susan Moller Okin’s Essay Essay The Tensions of Susan Moller Okin’s Essay Essay Susan Moller Okin’s â€Å"Feminism and Multiculturalism: Some Tensions† is a well-argued paper that explores the â€Å"tensions† between feminism and multiculturalism (particularly the â€Å"group-rights† variety) from a consistent liberal perspective. The author writes as a liberal and as a feminist in putting forth a critique of the ways in which multiculturalism – as it was, and still is, being advocated by various activists and academics – poses real dangers to the rights and interests of girls and women that belong to minority groups. The way she does this is admirable: In a manner that is clear and with not-so-well-known examples, she shows how most of the major cultures of the world puts a premium on â€Å"maintaining control of women† and how the advancement of the rights and interests of women conflict and clash with particular practices within the cultures of minority groups. She is admirable in standing firm with the feminist insight that â€Å"more often than not, sex discrimination is far less overt. In many cultures, strict control of women is enforced in the private sphere by the authority of either actual or symbolic fathers, often acting through, or with the complicity of, the older women of the culture. † This, I think, is her central argument in making the case that there are â€Å"tensions,† if not contradictions, between feminism and multiculturalism. Despite my respect for Okin’s arguments and mode of argumentation, I also have a few critical remarks: (1) For a couple of times in the essay, Okin referred to â€Å"more patriarchal minority cultures exist[ing] in the context of less patriarchal majority cultures. † This, I think, is one of the great assumptions of her essay – the situation that is implied to be the context of her thinking and writing. The question therefore arises: Is she talking about North America and Europe? I wish that Okin made this assumption an argument, changed it from being implicit to being explicit. This would have made her case stronger, or at least clearer, and not prone to charges of Eurocentrism in this context, or the assumption that states in North America and Europe are liberal ones that are good or even better for girls and women to grow up in. Not that I disagree with this belief completely, but I believe that this must be shown rather than merely assumed. Had Okin made this explicit, perhaps she would have posed and addressed related issues such as the degree of â€Å"liberalism† or â€Å"feminism† of these states with regard to girls and women, especially when compared with cultures of â€Å"minority groups. † (2) I also hoped that Okin presented what advocates of â€Å"group rights† are fighting for, or what they themselves say they are fighting for. I think that she will agree that these advocates are not fighting for group rights for the sole purpose of controlling or oppressing women. By not presenting the objectives of these advocates, however, we are left with the impression – one-sided, surely – that the enforcement of these group rights by the state will only lead to the tighter control and greater oppression of women. Had she presented the objectives of these advocates, we readers will probably be given the chance to weigh these against the dangers that she had posed. It is not that the rights of minority groups should take precedence over the rights and interests of girls and women within these groups. But the fact that these objectives can constitute real gains for populations of minority groups, and not just attacks on the rights and interests of girls and women suggests that the struggle for the rights and interests of women on the one hand, and of the minority group on the other, could be seen as complementing each other, part of a struggle to expand freedoms of various peoples. (3) I wish to make a few comments regarding various points of Okin’s paper. (a) Okin defends feminists (needless to say, from one culture) who criticize anti-women practices in other cultures. I agree with her on this score. Such a view, however, should be balanced by the view that real change happens only when its constituents fight for it. I agree that we can pass judgment on the tyranny of Saddam Husein but I do not agree that this gives us license to attack Iraq. Real change in Iraq should come from its people, not from other countries. (b) I have the feeling that control and oppression of women in the family sphere is too systemic a problem for it to used as a yardstick for measuring gains that group rights can actually bring a minority population. (c) One more thing that’s sorely missing in Okin’s essay is an appreciation of how changes in history take place. I think that piecemeal reforms for oppressed people are important and can lead to bigger things. What she does, from one perspective, is to pit piecemeal reforms against systemic changes – which is not, I think, how changes in history take place.

A Study on the Uncertainty Reduction Theory and the Evolutionary Process of the Human Brain

A Study on the Uncertainty Reduction Theory and the Evolutionary Process of the Human Brain Humans brains have evolved to see patterns. The Uncertainty Reduction Theory states that people tend to gather information about people to reduce uncertainty about them. This uncertainty is common not only when meeting other people for the first time, but it is present in all types of new situations. It is essential to our survival to constantly assess the environment and threats, whether they are real or perceived. Uncertainty Reduction Theory gives us a guideline on how and why we react to new situations. The Uncertainty Reduction Theory can be linked to our evolutionary past in which we had to assess the threat level of potential predators and detect their presence. â€Å"Heider’s notion that man seeks to â€Å"make sense â€Å"out of events he perceives in his environment,† is reminiscent of Neil deGrasse Tyson explaining why human brains tend to create patterns (Craig and Muller, 2007, p. 327). The reasoning was that our ancestors who were constantly under threat of predators would sometimes face situations in which there may or may not be a predator in that bush or high grass. If you look up at a tree, your brain naturally creates patterns among the leaves and branches where you may visualize some type of shape that may look like a lion, a person’s face, or a triangle. In the physical reality, there is no lion, that’s just the way the tree is shaped, or there actually is a lion there. Those that created patterns and visualized the lion whether a preda tor was there or not, ran away and survived. Those that didn’t create the patterns would have either survived(if there was nothing there) or have been killed(if there actually was a lion). In a type of Pascal’s wager, those that evolved brains to create patterns and in turn, took no chances on their livelihood survived. This same evolutionary pressure to â€Å"make sense† or create patterns of environmental stimuli to assess threat level can be adapted to interpersonal communication among individuals of a species. Humans can communicate verbally through language and that would be the ideal way to detect the threat level of an individual or group after assessing body language. Finding certainty in the uncertainty of whether there’s a lion in the bushes or whether a person is a potential friend or foe is essential to survival and interpersonal communicative behaviors is the medium in which uncertainty can be converted to certainty. Survival relies on awareness and our consistent surveying ability. It is optimal behavior to gather as much information as possible when new people or situations arise. Gathering information is crucial to making ideal decisions. Decision making becomes easier when you have as much information as possible.

Family Communication Assignment Example | Topics and Well Written Essays - 250 words

Family Communication - Assignment Example Second level is connected which means that the family members are experiencing some closeness with sense of belonging and loyalty. Thirdly, cohesion is a type of relationship which involves family members are striving for emotional closeness, loyalty, and togetherness with the emphasis on some individuality. Enmeshed is the last level of family communication which means that the family members are very close, loyal, and dependent and there is almost no individuality (Kathleen M. Galvin, 2012). My mom and dad have been having a good relationship between themselves and also with the other relatives. One day Mr. James my brothers teacher came home and reported that my brother Vin was not attending classes and had was always late in school. My mother disclosed all this information to father meaning that she possessed good self-disclosure characteristics. In addition to this, my mother spoke to my brother regarding the problem while we were taking supper. She explained to my brother that education was important and it defined ones future. This shows that my mother has good listening skills. To prove that my brother was a good a good listener, he looked directly at my mom. He responded to my mother’s instructions by nodding his head which is a positive feedback for someone with good listening skills. Since this day my brother has never missed

Reflection Essay Example | Topics and Well Written Essays - 1000 words - 2

Reflection - Essay Example Over the course of this semester, I have learned several skills, habits, and gained indispensable experiences in writing. In the beginning, my perception of writing was simply putting words on paper, and you are done. I have since learned that writing is not that simple, firstly it is a process, which consists of five stages. The first stage is prewriting, which involves gathering ideas for writing. Ideas are received through, reading, teacher motivation, the audience, voice, developing word banks and many more. Secondly, the rough draft stage follows, which a writing stage where ideas are put on paper. Consequently, the revising stage involves rearranging, modifying, adding, and deleting content and thus making the content appropriate to the audience. In this stage, the rough draft is improved. After the revising stage, follows the editing stage where the writer corrects grammatical errors and improves style and clarity. The final stage is going through the work to confirm everything is good and then submitting. I have always had a passion for writing, but taking this class exposed just how weak my writing and literary skills were. Consequently, I have polished these skills through several exercises that we have handled in class. For instance, through reading and summary exercise, I have managed to develop objectivity and accuracy regarding someone else’s work. As such, I have learnt to identify and concentrate on the main points when doing a summary. The reading, â€Å"Working at McDonalds,† for example, allowed me to develop and exercise these skills effectively thereby improving my writing abilities. Moreover, this class has taught me how recognize other people’s opinions presented in the literature, and thus, create my independent opinion either supporting or opposing another author’s ideas. As such, I have learned to construct a sound and coherent argument. Constructing a

Competition Term Paper Example | Topics and Well Written Essays - 1500 words

Competition - Term Paper Example The market price in a perfect competition is determined by the market forces namely, the demand and supply of the products. The features of perfect competition are as follows, There are a large number of buyers and sellers in a perfect competitive market that neither a single buyer nor a single seller can influence the price. The price is determined by the market forces namely the demand for the supply of the products. Thus the sellers in the perfectly competitive market are price takers and quantity adjusters. The products produced by all the firms in a perfectly competitive market must be homogenous and identical in all respects i.e. the products in the market are same in quantity, size, taste etc. The products of different firms are perfect substitutes and the cross elasticity is infinite. Both the buyers and the sellers are fully aware of he current price in the market. Therefore the buyer will not offer higher price and the sellers will not accept a price less than the one which is prevailing in the market. There must be complete freedom for the entry of new firms or the exit of the existing firms from the industry. In times of profits, new firms will enter into the markets and in time of loss the existing firms will leave the industry. In a perfect competition it is assumed that there are no transportation costs. Because in perfect competition, a commodity is sold at same price throughout the market. So if transportation costs are incurred firms closer to the market will charge a lesser price than the firms far away. So, it is assumed that there are no transportation costs. Under perfect competition price is determined by the market forces namely the demand for and supply of the commodities. Hence there is uniform price in the market. As a result the average revenue is perfectly elastic. The AR curve is horizontally parallel to x-axis. Since the average revenue is

Identification and Recommendation of Alternative Strategies for Research Paper

Identification and Recommendation of Alternative Strategies for McDonalds - Research Paper Example The fast-food culture is fast expanding into the developing nations, as more and more people are attracted towards the taste, quick service, consistency and cheap prices. Out of the total restaurant revenues of the developed nations, the fast food outlets account for almost half. "It is no longer enough to just fill someone's stomach - you have to do it better and faster than others do. Product innovation, customer satisfaction, and differentiated promotions are of utmost importance - now more than ever" (Shekeb Naim, 2008) The industry has nearly matured in the developed countries but in countries like India, the fast food industry is growing at a rate of over 40% per annum. The growth of the IT and IT enables services in India were the bulk of urban youth are working with big pay packets and little time to cook are driving the growth. Growing concerns over the fat and salt content of some fast foods have led to severe criticism of eating fast food and have prompted the industry to offer an increasing range of "healthy" fast foods. A typical fast food outlet carries high overheads in terms of rents, rates, labor costs and bank interest charges. The market is labor intensive and involves considerable start-up and ongoing capital investment. The fast-food industry has a lot to thank McDonald's for. Especially the supply chain management of this company is highly regarded as one of the best in any industry and fast food companies try to emulate the McDonald way of operations.

Dunlap v. Tennessee Valley Authority Coursework Example | Topics and Well Written Essays - 750 words

Dunlap v. Tennessee Valley Authority - Coursework Example This theory requires the plaintiff to prove that the employer is biased against a specific group. A prima facie case is established when: (1) the defendant identifies a specific employment practice to be challenged; and (2) through relevant statistical analysis proves that the challenged practice has an adverse impact on a protected group. Walsh, D. J. (2010, pg 210). Here Dunlap couldn’t present any evidence which connected his interview and the practices used during that interview with that of the other candidates that were part of the interview process. Thus there was no statistical proof to compare and contrast the rest of the interviews with his own in front of the court and show how TVA misused its authority and purposely rejected him. This lack of evidence meant that the court should not accept Dunlap’s appeal for disparate impact thus the claim failed. In the disparate treatment the plaintiff has to prove how the employer is biased against a selected group of in dividuals based on their cast, color, origin or religion. A clear case is established when: (1) The plaintiff must establish a prima facie case of racial discrimination; (2) the employer must articulate some legitimate, nondiscriminatory reason for its actions; and (3) the plaintiff must prove that the stated reason was in fact pretextual. (Walsh, D. J., 2010, pg 210). This law is clearly provided in the case and transcribed. The disparate treatment claim was however successful as Dunlap was able to provide a strong case of racial discrimination. The Tennessee Valley Authority needed to provide a valid reason to reject the plaintiff which it did by providing the selection matrix used during Dunlap’s interview. Here Dunlap was able to rebut the selection matrix and showed how the selection committee decided to distribute the marks for the final score. The committee agreed that seventy percent marks be kept for the interview while the other thirty percent be given for the educa tion, training and experience. This distribution did not correspond with the company’s policies which clearly stated that the burden of the final score be based on technical experience, education and training. Thus the selection committee violated the policies without informing any of the candidates and changed the calculation of the final score from an objective measurement (favors education and training) towards a subjective measurement (favors communication skills). Dunlap’s claim was a success as he successfully proved the pretextual nature of TVA’s stated reason. He showed how they manipulated the selection matrix to reduce his score in comparison to the other applicants so that he does not make the top ten. Dunlap narrated examples which showed how the selection committee had a biased approach. He stated that his attendance record was excellent with only a few leaves, quite similar to that of a couple of white applicants but the marks he and the other appl icants received varied significantly. Similarly on another occasion he had a better safety record than most, still he received lesser marks as compared to the white applicants. In addition to this the court was able to find a connection in the â€Å"score balancing† process and how the number of â€Å"outstanding† candidates exactly equaled the job vacancies. The scores were changed after the interviews thus

Competition Term Paper Example | Topics and Well Written Essays - 1500 words

Competition - Term Paper Example The market price in a perfect competition is determined by the market forces namely, the demand and supply of the products. The features of perfect competition are as follows, There are a large number of buyers and sellers in a perfect competitive market that neither a single buyer nor a single seller can influence the price. The price is determined by the market forces namely the demand for the supply of the products. Thus the sellers in the perfectly competitive market are price takers and quantity adjusters. The products produced by all the firms in a perfectly competitive market must be homogenous and identical in all respects i.e. the products in the market are same in quantity, size, taste etc. The products of different firms are perfect substitutes and the cross elasticity is infinite. Both the buyers and the sellers are fully aware of he current price in the market. Therefore the buyer will not offer higher price and the sellers will not accept a price less than the one which is prevailing in the market. There must be complete freedom for the entry of new firms or the exit of the existing firms from the industry. In times of profits, new firms will enter into the markets and in time of loss the existing firms will leave the industry. In a perfect competition it is assumed that there are no transportation costs. Because in perfect competition, a commodity is sold at same price throughout the market. So if transportation costs are incurred firms closer to the market will charge a lesser price than the firms far away. So, it is assumed that there are no transportation costs. Under perfect competition price is determined by the market forces namely the demand for and supply of the commodities. Hence there is uniform price in the market. As a result the average revenue is perfectly elastic. The AR curve is horizontally parallel to x-axis. Since the average revenue is

Dunlap v. Tennessee Valley Authority Coursework Example | Topics and Well Written Essays - 750 words

Dunlap v. Tennessee Valley Authority - Coursework Example This theory requires the plaintiff to prove that the employer is biased against a specific group. A prima facie case is established when: (1) the defendant identifies a specific employment practice to be challenged; and (2) through relevant statistical analysis proves that the challenged practice has an adverse impact on a protected group. Walsh, D. J. (2010, pg 210). Here Dunlap couldn’t present any evidence which connected his interview and the practices used during that interview with that of the other candidates that were part of the interview process. Thus there was no statistical proof to compare and contrast the rest of the interviews with his own in front of the court and show how TVA misused its authority and purposely rejected him. This lack of evidence meant that the court should not accept Dunlap’s appeal for disparate impact thus the claim failed. In the disparate treatment the plaintiff has to prove how the employer is biased against a selected group of in dividuals based on their cast, color, origin or religion. A clear case is established when: (1) The plaintiff must establish a prima facie case of racial discrimination; (2) the employer must articulate some legitimate, nondiscriminatory reason for its actions; and (3) the plaintiff must prove that the stated reason was in fact pretextual. (Walsh, D. J., 2010, pg 210). This law is clearly provided in the case and transcribed. The disparate treatment claim was however successful as Dunlap was able to provide a strong case of racial discrimination. The Tennessee Valley Authority needed to provide a valid reason to reject the plaintiff which it did by providing the selection matrix used during Dunlap’s interview. Here Dunlap was able to rebut the selection matrix and showed how the selection committee decided to distribute the marks for the final score. The committee agreed that seventy percent marks be kept for the interview while the other thirty percent be given for the educa tion, training and experience. This distribution did not correspond with the company’s policies which clearly stated that the burden of the final score be based on technical experience, education and training. Thus the selection committee violated the policies without informing any of the candidates and changed the calculation of the final score from an objective measurement (favors education and training) towards a subjective measurement (favors communication skills). Dunlap’s claim was a success as he successfully proved the pretextual nature of TVA’s stated reason. He showed how they manipulated the selection matrix to reduce his score in comparison to the other applicants so that he does not make the top ten. Dunlap narrated examples which showed how the selection committee had a biased approach. He stated that his attendance record was excellent with only a few leaves, quite similar to that of a couple of white applicants but the marks he and the other appl icants received varied significantly. Similarly on another occasion he had a better safety record than most, still he received lesser marks as compared to the white applicants. In addition to this the court was able to find a connection in the â€Å"score balancing† process and how the number of â€Å"outstanding† candidates exactly equaled the job vacancies. The scores were changed after the interviews thus

Tragedy and The Common Man Essay Example for Free

Tragedy and The Common Man Essay Quote: â€Å"I believe that the common man is as apt a subject for tragedy in its highest sense as kings were. On the face of it this ought to be obvious in the light of modern psychiatry, which bases its analysis upon classific formulations, such as Oedipus and Orestes complexes, for instances, which were enacted by royal beings, but which apply to everyone in similar emotional situations. † – Arthur Miller In Arthur Miller’s essay â€Å"Tragedy and The Common Man† he explains to us what he considers to be tragedy and what a tragic hero is today. He debates that in order to be a tragic hero the hero doesn’t need to be a king or have any noble background and instead, the common man can be considered a tragic hero as well. Arthur Miller justifies that the tragic flaw is when a tragic hero refuses to accept anything that may affect their personal dignity. Arthur Miller’s ideas on tragedy are precise and can be applied to a various number of tragedies seen throughout media. In the movie â€Å"A Time to Kill† Jake Brigance one of the main characters is a lawyer who decides to defend his African American friend Carl Lee after he is charged for killing two Caucasian men who previously raped his eleven year old daughter. The setting of the movie is in a very racist community therefore when Jake decides to defend Carl the tragedy begins. In the movie Jake encounters many obstacles one of the first of them being when his wife and child are forced to leave because their safety is not guaranteed in their community anymore. Brigance can simply drop the case and have his family stay with him however he decides to stick to what he believes in is right and allows his family to leave. Throughout the movie you can see that Jake is becoming very lonely not having his family by his side but he pushes those feelings. At one point in the movie Jake loses his house due to a racist colt also known as the â€Å"K. K. K†. While Jake is at work the colt decides to burn down his entire house unaware that his only family he has left which is his Dog is in there. Once Jake comes home to see that his house is severely damaged he slips into a state of denial and refuses to believe that his only companion he has left may have died. In the movie scene you can see that Jake is struggling so much he begins to doubt himself. â€Å"Were going to lose this case, Carl lee†¦ I want to cop a plea, maybe Buckley will cop us a second degree murder and we can get you just life in prison. Jake could have decided not to defend Carl Lee and to allow any other lawyer do to the job but he refused to accept the fact that the court could allow an eleven year old girl to be victimized and not have any justice served because of the color of her skin. In the book â€Å"Rome Juliet† Romeo and Juliet experience tragedy because of accident and bad luck, the unfortunate fact that Friar Lawrences letter never gets to Romeo in Mantua. Miller says that in order to be classified as a tragic hero you must be willing to lay down your life in order to keep your dignity and Juliet does this. O happy dagger! This is thy sheath; there rust and let me die! (Juliet). When Juliet does not receive the letter form Friar Lawrence and thinks that Romeo is dead she realizes that in her battle to get what she wants she has lost and therefore lays down her life for Romeo. This shows that Juliet a child who wasn’t royalty suffered just as much as someone with a noble background would suffer if they were going through the same issue. I can speak about tragedy and being a common man because at one point in my life I’ve experienced it. Last year in grade ten I was diagnosed with a tumor on my thyroid. When the doctors told me I had a tumor on my thyroid they explained to me that they were unsure if it was cancerous or not. For two weeks I had to wait for the results during those weeks I had this fear following me around and all I could think about was whether I had cancer or not. I went through several tests. After all my results from the test came back the doctor explained to me that my tumor was benign which meant it was not cancerous but the problem was it wouldn’t stop growing. It grew to the point it seemed like I had an Adam’s apple. The only choice I had was to cut out the tumor or take pills which could control it however I would have to take the pills throughout my entire life, the pills were expensive. I decided to get the surgery done instead and I now have this very large scar on my neck. As you can see I also experienced tragedy when I was diagnosed with the benign tumor. Common men can be tragic heroes as well regardless of the reputation or the status they hold. Tragedies are not meant for just people with high positions or everyday people who would read or watch media that had to do with tragedy wouldn’t be able to comprehend it. Everyone suffers some type of tragedy in their life which allows us to understand tragedies much better.

Conflict Resolution and Communication in Healthcare

Conflict Resolution and Communication in Healthcare Reflective Writing on Critical Incident in the Clinical Experience with Integration of Leadership Theories in Analysis. This write up aims at exploring a conflict that occurred in an urban private hospital concerning a patient, relatives and medical team. Its purpose is to reflect and critically study and understand a clinical incident and use it as a learning episode by use of reflective model. To identify the measures put in place to manage the conflict and the type of leadership skills and leadership theories used to resolve the conflict. Gibbs reflective cycle will be used to expound on the scenario as it unfolded. This is because Gibbs is clear and thus allows description, analysis and evaluation of the experience helping me to make sense of experiences and examines my practice (Gibbs, 1988). Conflict can be defined as disagreement in which the people involved feels that their needs, interests and concerns are threatened. Health care related conflicts are complicated because the care process is ongoing and involving a lot of emotional effort and professional relationships therefore tends to occur frequently and thus interpersonal conflicts, (Johansen, 2012) Incident description I once worked in private urban hospital and while there on my practice I encountered a scenario that left me thinking on how well our patients are informed and involved in their care. On this particular day I reported to work as usual and received the report in a high dependency unit, about the unit and the patients admitted. Special report given was that there were some pending investigative procedures on two patients to be facilitated by one consultant. This investigation were requested on the previous day therefore follow up was to be done during this shift to ensure they are done. After receiving the report we went for quick unit round and assessed the patient status and then the unit manager embarked on contacting the consultant to come and do the tests, efforts to trace him were futile since his phone was not going through. The unit manager contacted the second on call for the same and said that he was out of town thus not in a position of performing the test the same day. In this particular organization the patient and relatives are appraised on daily basis of everything that it’s to be done therefore the relatives were eagerly waiting for the test result when they came back during the visiting. When the relatives came back they wanted to know the test results unfortunately they were not available because the test had not been done, the manager and the doctor covering the unit tried to explain to them in vain. They became very furious and agitated and started using abusive language. Efforts to make them understand were futile. They walked out of the unit to have a discussion among themselves and in 30minutes they were back demanding that their patient be discharged against medical advice so that they can outsource the service elsewhere saying â€Å"you people do not care about our patient but we care about him and we are ready do anything possible to facilitate this test been done†. They signed the form for leaving against medical advice and left. From this episode a crisis meeting was convened to include the medical director, director of nursing the unit in-charge and the doctor who was covering the unit then and a critical analysis and evaluation of the scenario was done and it was resolved that this particular consultant always have an issue with his patient whenever he is on call and therefore it was agreed that the director of medical services and nursing service will meet with the doctor and have a one on one discussion in order to prevent a recurrence. It was also agreed that we follow up on this particular patient and find out what was their progress and whether they went for the test and to even apologize to them and let them understand that we care and patients interest come first and only that there was a problem on that day, the patient was traced and found to be doing well and they never went for the test on that particular day they had to wait until the next since they could not get the service where they went because it’s the same consultant who doing the procedure in that facility and therefore opted to come back to our facility for readmission and they very apologetic and remorseful for the actions â€Å"we regret our action and we want to apologize for unnecessary attention that we demanded for while your efforts was to ensure for better outcome of patient. We are sincerely sorry for the disturbance and our shameful acts† we reassured the relatives and readmitted the patient for continued care. Feelings This experience made me feel like we failed no matter how we tried explaining to the client and his relatives it never seemed to be working. I also felt that we failed to meet our goal of ensuring that patients are satisfied with the services they receive, though the unit manager was very composed throughout this situation and handled the relatives with a lot of care and caution she never seemed to be worked up by their demand. This leader portrayed very good qualities that I really admired and felt that I should emulate, she had a good charisma. Felt that she was a transformational leader because she displayed charisma and we as her juniors followed her way of instituting measures in place. She was able to reason with the relatives and explain on the events as they were unfolding even though they never paid any attention or reasoned with her, she explained of the challenge we were facing in the situation. She engaged the relative by stimulating them to understand through use of logical questions and exploring on their assumptions (Hendel, Fish Galon, 2005). I also felt the manager had some qualities of transactional leader because she was able to monitor the performance and step in to correct the situations as they arose and also utilized passive management since the problem arose unexpectedly and therefore rushed in to handle the situations (Hendel, Fish Galon, 2005). Utilization of these skills gave the manager an upper hand in handling the furious relatives and creating their understanding even though they decided to leave the hospital. Convening a crisis meeting by the management was a very important step as this created an opportunity to address the issue as it happened and come up with solutions to prevent recurrence and provide steps in handling the situation in case it recurs. The affected consultant was also give an opportunity to explain what transpired and he had a genuine reason because he was in theater doing a procedure and he called back to the facility after he was done to inquire why we were calling him them. I felt that the relatives also have role to play during care of their loved by been supportive and establishing a trusting professional relationship with the health professional to establish a common working ground. Decision to withdraw the patient from the hospital was solely made by the relative and the patient felt vulnerable and tossed around since he could not make sound decision there compromising on the patient care in the name of seeking for a service. Evaluation This episode provided a learning situation for me as I experience how difficult it might be in handling clients that you have already established a professional relationship with, and with all efforts to try and let the clients understand the situation by providing them with information. What was good about this incident is that the manager was very calm and composed all through and understood the feelings of the relatives concerning their loved one. She was able to utilize her skills optimally to handle the situation. What was bad about the situation is that the investigation was not carried out and the clients felt ignored or left out and thus opted to leave the hospital and seek services elsewhere as fate would have its way they never accessed the services on the material day because most of them are outsourced and the same consultant does the procedure in the facility they went too. They were embarrassed by their behavior and even come back to apologize on the same and we reassur ed them. Eventually they brought the patient for readmission. Study done in an Israel hospital on conflict resolution on nursing managers indicated that they mostly utilized transformational leadership style because it allows for creativity and flexibility in problem solving and scrutinizing all protocols and policies set to manage situation through critical analysis (Hendel, Fish Galon, 2005). Actions to withdraw the patient and interrupt care compromised on the patient health status and even the expected outcome. Analysis From this situation the patient’s relatives were right in demanding for action because they had been explained about the test, its importance and why the result may be needed to make decision on the way forward in patient’s management. On the same case having not done the test on the same day would not have worsened patient’s condition and still medical management would still be ongoing as we awaited the test to be done. The crisis meeting organized ensured the lasting solution is availed in order to improve on patient care and therefore a ensure quality care leading to better patient outcome. To effectively resolve a conflict a better understanding should be ensured through clear communication and understanding the crisis leading to disagreement. Therefore conflict resolution becomes an important aspect in prevention of errors occurring (Sportsman Hamilton, 2007). The unit manager utilized the transformational theory and understood that followers are an important aspect to facilitate leadership and that the follower is always accountable and with skills to critiques scenarios and issues as they unfold just like the leader does. Similar to the incident the manger took control of the situation vividly which was a learning opportunity for in the unit that day as potential leaders (Daft, 2008). Conclusion From this incident it can be concluded that the health team played their part well though an element of ineffective communication is evident since the relatives were aware that the test needed to be done in order to make decision on the management therefore emphasis had been put across thus explains their fury when it was not done. Leadership experience plays an important role in ensuring or equipping the leader with skills to handle situation in future thus creating an understanding of the theories used in leadership. For one to be effective leader one must learn whom they are what are the strengths and weaknesses establish a personal philosophy and be strong to stand firm and represent what we believe in terms of patients care and skills of conflict resolution (Daft, 2008). Action plan To work as a team is an important aspect of nursing and that effective communication is paramount in ensuring that the patient and relatives are well informed on the care provided to their loved ones. This experience has been an eye opener in me and it has made me realize that I can never be ready to solve a conflict this because each occurrence is always unique and present in a different manner, therefore utilization of leaderships skills become important. This will change the current practice because more emphasis will be on passing information to the relevant bodies. References. Daft, R.L. (2008). The Leadership experience. Mason, OH: SouthWestern. Gibbs, G., (1988) Learning by doing: a guide to teaching and learning methods, Oxford Polytechnic Further Education unit. Hendel T., Fish M Galon V. (2005) Leadership style and choice of strategy in conflict management among Israeli nurse managers in general hospitals; Journal of Nursing Management 13, 137–146 Mary L. Johansen (2012 ) Keeping the peace: Conflict management strategies for nurse managers Nursing Management: 43 ( 2) doi: 10.1097/01.NUMA.0000410920.90831.96 Sportsman S, Hamilton P(2007;). Conflict management styles in the health professions. J Prof Nurs. 23(3):157–166.

XML Application for Business Processes :: essays research papers

XML | Applications for Business Process Analysis & Design Introduced in 1996, Extensible Markup Language (XML) was initially intended to function in the place of Hypertext Markup Language (HTML) as the standard format used to define online document structure (Obasanjo, 2003). These intentions are proving inevitable as business organizations begin to realize the real potential found in the family of XML technologies. Potential in terms of improvement in information management practices measured by a company’s reduction in time and overhead. One such organization that has actually realized these benefits in several facets of their operations is Freightliner, a division of Daimler Chrysler who designs, manufactures, and sells specialized commercial vehicles and will be detailed later (Kotok, 2003). XML has proven to be more than simply an advanced version of HTML. It is helping to create a common language for intra and inter-organizational business processes (Obasanjo, 2003). Several aspects unique to XML set it apart from its parent Standard Generalized Markup Language (SGML) and sibling HTML. These are the same aspects spurring a community of software developers, enterprise leaders, and standards commissions to focus on this budding technology as the lingua franca of document exchange (Geyer, 2003). The meta-language not only defines webpage format but also is actually able to provide descriptions of tabular, structured, and semi-structured data. Network protocols, relational databases, program configuration files, web pages, technical drawings and business documents are all examples of these common data forms found in everyday business operations (Obasanjo, 2003). Like HTML, XML incorporates tags that bracket words and attributes. XML, however, uses these tags to define the data leaving the task of interpretation up to the application employing the data. This undefined vocabulary feature allows extensibility in that industry specific terminology is no longer a programming hurdle as in the past (Bos, 1999). XML applications can easily be tailored to plug in and bridge the communication between once stand-alone software. Resource intensive new software investments can be avoided by making use of existing databases and familiar programs. XML can be used with a large assortment of other languages and is not specific to any one operating system or vendor. It is text based and Unicode compliant and can be translated into the many commonly used written languages (Walsh, 2003). This allows for more businesses that run a variety of platforms and operate internationally to take advantage of this technology. Along with XML comes a family of helpful resources designed to automate frequently used tasks and offers services to make writing the language efficient and user friendly.